Food Lion Feeds Helps Nourish Local Families Struggling with Hunger through "Make Every Basket Count" Campaign March 2-March 22
March 02 2016 - 3:00PM
Business Wire
21 Participating Customers Will Win Free
Groceries for a Year
Food Lion is partnering with its MVP customers and vendors to
help solve hunger while offering customers a chance to win free
groceries through its Food Lion Feeds "Make Every Basket Count"
campaign, March 2 through March 22.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160302006353/en/
Help score someone a meal with Food
Lion's "Make Every Basket Count" Campaign (Photo: Business
Wire)
During the campaign, customers must use their MVP card to
purchase five participating items which will generate a code they
can use to play a virtual basketball game. Playing the game enters
them for a chance to win free groceries for a year and helps
generate meals* to be provided to local food banks in partnership
with Food Lion Feeds and Feeding America® to help feed those in
need.
To participate, customers must:
1. Purchase five participating items using their MVP card by
March 22, 2016
2. Receive a code at the register
3. Visit www.foodlion.com/makeabasket to enter that code
4. Play the interactive basketball game to enter for a chance to
win free groceries and earn meals* to be donated
Each virtual basket scored will trigger a donation of one meal*
and also enters shoppers into a sweepstakes for a chance to win
free groceries for a year. A drawing will take place each day to
randomly select the winner. 21 participants will win in total.
Customers can play up to three times per day, but must do so in
three separate transactions.
100 percent of donations benefit Feeding America, the nation’s
largest domestic hunger-relief charity, and its network of 200
local food banks. There is no purchase necessary to play. For more
information about the free method of entry, or to view the list of
participating items, visit www.foodlion.com/makeabasket.
Through Food Lion Feeds, Food Lion is working to create a better
tomorrow by uniting with customers and partners to help eliminate
the difficult choices many families are forced to make when they
are struggling with hunger. Working toward its commitment to
provide 500 million meals by the end of 2020, Food Lion Feeds has
already donated more than 155 million meals through in-store
campaigns, like "Make Every Basket Count," its food donation
program and local donations and volunteerism.
To learn more about Food Lion Feeds or the "Make Every Basket
Count" campaign, visit www.foodlion.com/feeds.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than
1,100 stores in 10 Southeastern and Mid-Atlantic states and employs
more than 65,000 associates. By leveraging its longstanding
heritage of low prices and convenient locations, Food Lion is
working to own the easiest full shop grocery experience in the
Southeast, anchored by a strong commitment to affordability,
freshness and the communities it serves. Through Food Lion Feeds,
the company has committed to provide 500 million meals to
individuals and families in need by the end of 2020. Food Lion is a
company of Delhaize America, the U.S. division of Brussels-based
Delhaize Group (NYSE: DEG). For more information, visit
www.foodlion.com.
*$1 helps provide 11 meals secured by Feeding America® on behalf
of local member food banks. Food Lion guarantees a minimum donation
of 275,000 meals (monetary equivalent of $25,000) and a maximum
donation of 6,000,000 million meals (monetary equivalent of
$545,455) to Feeding America and member food banks from March
2-March 22, 2016.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160302006353/en/
Food LionCourtney James,
704-310-3768Courtney.james@foodlion.com
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