SALISBURY, N.C., Jan. 29, 2016 /PRNewswire/ -- Food Lion
recently celebrated reaching 1 million Facebook fans on the social
media site. In recognition of this customer milestone, Food Lion is
donating 1 million meals* to those in need. The meals will be
donated to Feeding America® and distributed evenly
between 30 local Feeding America member food banks within the
grocer's service area. The donation will span across its 10-state
footprint.
"We're incredibly proud to have reached this benchmark," said
Keith Nicks, director of loyalty and
digital marketing at Food Lion. "As a grocer always looking for
ways to improve the customer experience, we created this space to
empower our customers to interact with us on a one-on-one basis,
whether they're saving money, sharing interactions with associates
or looking for great recipes."
In addition to the 1 million meal donation, Food Lion's more
than 1,500 corporate associates came together to create a video to
say "thanks" to their Facebook fan-base. The video can be viewed at
www.foodlion.com/newsroom under the Multimedia room section.
Food Lion's Facebook page serves as a platform where customers,
associates, business and community partners and more can actively
engage with the brand to share thoughts and ideas, win products,
learn about money saving tips and recipes, and much more. To join
the company's 1 million Facebook fans, visit
www.Facebook.com/Foodlion.
*$1 helps provide 11 meals secured
by Feeding America® on behalf of local member food
banks.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than
1,100 stores in 10 Southeastern and Mid-Atlantic states and employs
more than 66,000 associates. By leveraging its longstanding
heritage of low prices and convenient locations, Food Lion is
working to own the easiest full shop grocery experience in the
Southeast, anchored by a strong commitment to affordability,
freshness and the communities it serves. Through Food Lion Feeds,
the company has committed to provide 500 million meals to
individuals and families in need by the end of 2020. Food Lion is a
company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG). For
more information, visit www.foodlion.com.
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SOURCE Food Lion