DonorDrive, an EngageSmart (NYSE: ESMT) solution and creator of
an advanced enterprise digital fundraising solution, announced
major product enhancements including embedded donation forms and
enhanced site design capabilities. These new features are designed
to help enable enterprise nonprofits to optimize conversion rates
and increase donations with a more consistent cross-channel
experience.
DonorDrive’s new features come at a critical time: according to
Giving USA’s Annual Charitable Giving Report, both interest rates
and the cost of goods are rising, personal disposable income is
decreasing, and the nonprofit industry is feeling the impact. The
same report shows that giving from individuals—which accounted for
64% of the $499.33 billion of charitable donations made in 2022—was
down 6.4% compared to 2021.
To help enterprise nonprofits drive revenue amid this shift in
individual giving, DonorDrive has released platform enhancements
that aim to remove friction from the donor experience. The
platform's new embedded pop-up form feature allows users to
complete donations via DonorDrive's solution without having to
leave the benefiting organization's site, creating a clearer and
more efficient user experience. Increased design capabilities allow
nonprofit organizations to keep their branding more consistent for
donor and fundraising experiences hosted on DonorDrive’s site,
building trust with supporters and helping to reduce donation
abandonment. Along with these major updates, DonorDrive also
released the following product enhancements in 2023 focusing on
improving individual giving programs:
- New one-time and recurring donation payment types, including
recurring PayPal and Apple Pay donations
- New donor portal features that enable donors to upgrade their
donations, update their donation schedule, and change payment
methods
- WCAG 2.1 accessibility improvements for all supporters,
including screen reader accessibility enhancements for donation and
registration forms
- Mobile check deposit for fast check processing
- Configurable transaction fields that allow for more detailed
donation attribution and improved data standardization
- Simplified transaction reconciliation tools for finance
teams
- New integrations for Google Analytics 4 and Google Tag Manager
for advanced conversion tracking
“As patterns in the individual giving space change, our focus
remains on helping our clients increase revenue, reduce friction in
the donation process, and improve administrative efficiency with
easy-to-use configuration tools for nonprofit staff,” said Kasey
Cuppoletti, Senior Vice President, Product at DonorDrive. “Our
product development process is driven by client feedback, and we
have received overwhelmingly positive feedback on these new
enhancements. Our clients and our team are confident that these
tools will continue to boost supporter engagement and drive impact
for nonprofit organizations’ fundraising programs.”
To learn more about DonorDrive’s fundraising solutions and
product enhancements, visit:
https://www.donordrive.com/solutions/.
About DonorDrive:
DonorDrive, an EngageSmart solution, is an advanced digital
fundraising platform for nonprofits that turns everyday people into
powerful fundraisers. Drive more revenue for your cause with the
most immersive, connected, and well-designed fundraising experience
ever made. For more than 20 years, DonorDrive has helped hundreds
of nonprofits like Children's Miracle Network Hospitals, American
Foundation for Suicide Prevention, Covenant House, Doctors Without
Borders, Muscular Dystrophy Association, World Vision and hundreds
more to raise billions of dollars. To learn more about DonorDrive,
visit www.donordrive.com.
About EngageSmart:
EngageSmart is a leading provider of vertically tailored
customer engagement software and integrated payments solutions. At
EngageSmart, our mission is to simplify customer and client
engagement to allow our customers to focus resources on initiatives
that improve their businesses and better serve their communities.
EngageSmart offers single instance, multi-tenant, true
Software-as-a-Service (“SaaS”) vertical solutions, including
SimplePractice, InvoiceCloud, and DonorDrive, that are designed to
simplify our customers’ engagement with their clients by driving
digital adoption and self-service. As of September 30, 2023,
EngageSmart serves 116,200 customers in the SMB Solutions segment
and 3,400 customers in the Enterprise Solutions segment across
several core verticals: Health & Wellness, Government,
Utilities, Financial Services, and Giving. For more information,
visit www.engagesmart.com and follow us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20231121445336/en/
Media: Nicole Bestard Quarter Horse PR
donordrive@qh-pr.com Investor Relations: Josh Schmidt
EngageSmart, Inc. IR@engagesmart.com
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