DIRECTV Tunes Up Its Swing For 2015 Masters Tournament Coverage
April 01 2015 - 1:00PM
Business Wire
‘Masters Experience’ features Masters Mosaic
with CBS Sports And ESPN Coverage, Faster Loading Interactive App,
More Stats, Easy Access to Highlights from Masters.com
Like a professional golfer fine-tuning their swing, DIRECTV has
refined its “Masters Experience” for sports fans who want even more
immersion in the game’s signature event – the 2015 Masters
Tournament.
DIRECTV will provide the most comprehensive coverage of the
Masters Tournament beginning April 9 through its exclusive
six-screens-in-one HD Masters Mosaic channel featuring CBS Sports
and ESPN telecasts. And new this year, the interactive app will
have faster download speeds and deliver more stats, including the
number of titles and best Masters finishes for the top 10 players
going into the Tournament, along with links to the Leader Board,
Scorecard, Groups, Tee Times and Player Bios.
DIRECTV is also simplifying the process of viewing on-demand
highlights of the day’s rounds and previous rounds by streaming
them directly on the app from Masters.com – with no need to go
outside the app to a VOD page.
The Masters Mosaic (701) will display the main CBS Sports/ESPN
feed (702); two “Featured Group” channels (703-704); “Amen Corner”
(705), complete coverage of the most famous stretch of Augusta
National; holes 15 and 16 (706); and “Masters in Depth” (707),
along with a continuously running leader board featuring live tee
times, scoring and leaders’ locations on the course. Each extra
channel is fully produced with its own announcers. The video cells
on the Mix will dynamically update – from six to four to two – as
bonus channels go off the air later in the day, for a better view
of all the late-round play. The Masters Experience will be
broadcast April 9-12 – Thursday and Friday from 3-7:30 p.m. ET,
Saturday 3-7 p.m. ET, and Sunday 2-7 p.m. ET.
“Each year, the tradition and drama of the Masters Tournament
continues to inspire us to make what is already the best viewing
experience even better,” said Dan York, executive vice president of
Programming and chief content officer, DIRECTV. “DIRECTV is proud
of its long association with Augusta National and we look forward
to many more years of partnership.”
This year, DIRECTV’s Tournament coverage will also include the
2015 Masters Preview Show premiering April 8 at 4:30 p.m. ET on its
exclusive Audience Network (channels 101 and 239). CBS Sports golf
announcers Jim Nantz and Ian Baker-Finch speak to past and present
Masters players, including defending champion Bubba Watson,
three-time Masters champion and CBS Sports’ lead golf analyst Sir
Nick Faldo, and 21-year-old sensation Jordan Spieth – only on
DIRECTV. The 2014 Masters Official Film is also now airing on
Audience Network.
Air dates and times are available on the channel guide at
www.DIRECTV.com.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 39
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its over 20 million customers access to more than
195 full-time HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 14 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 19 million
customers. DIRECTV sports and entertainment properties include
ownership interests and management of four Regional Sports
Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and
Northwest; and has minority ownership interests in Game Show
Network. For the most up-to-date information on DIRECTV, please
visit www.directv.com.
DIRECTVRobert Mercer, 310-964-4683rgmercer@directv.com
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