CSK Bounty Hunter Gets Whopper-Size Exposure
March 06 2008 - 8:00AM
Business Wire
CSK Auto Corp. (NYSE: CAO) � Jimmy Creten�s Checker, Schuck�s,
Kragen monster truck, Bounty Hunter, has been getting a lot of
exposure lately, and not just from the competitions that have
qualified Creten for the March 28-29 Monster Jam World Finals in
Las Vegas, Nevada. The Bounty Hunter is now a toy monster truck,
one of eight different toy replicas being given away with Kids
Meals at more than 9,000 Burger King locations in North America,
Europe, Australia, South America, Asia and the Middle East.
�Monster truck racing is huge here in America,� said Jim
Schoenberger, Vice President of Marketing for CSK Auto. �But we
really had no idea it was so popular internationally. It�s
impressive that Burger King has recognized the power and popularity
of monster trucks among children and their families.� The Burger
King Monster Jam Kids Meal promotion is a full marketing campaign
that started February 11th and ends March 9th. The 2008 Monster Jam
NGK Spark Plugs World Finals feature 24 monster trucks, and all
three of the CSK Auto entries are qualified. Jimmy Creten�s Bounty
Hunter, the Scarlet Bandit, driven by Dawn Creten, and teammate
Kreg Christensen in the Iron Outlaw will all compete in the March
28th and 29th event in Las Vegas. About CSK CSK Auto Corporation is
the parent company of CSK Auto, Inc., a specialty retailer in the
automotive aftermarket. As of February 3, 2008, the Company
operated 1,349 stores in 22 states under the brand names Checker
Auto Parts, Schuck's Auto Supply, Kragen Auto Parts, and Murray's
Discount Auto Stores.
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