Leading multichannel commerce platform
announces advertising support for TikTok, new partnerships with
global selling channels, and fulfillment integrations across major
marketplaces.
RESEARCH
TRIANGLE PARK, N.C., April 12,
2022 /PRNewswire/ -- ChannelAdvisor Corporation
(NYSE: ECOM), a leading provider of cloud-based e-commerce
solutions that enable brands and retailers to increase global
sales, today announced new capabilities to help reach new
customers, stand out in a competitive market, and increase
operational efficiencies.
"Brands are actively seeking ways to streamline their e-commerce
operations across the entire consumer journey, whether it's how
they promote their products, drive traffic to preferred retailers
or even how they process orders across channels." said Steve Frechette, vice president of product
management at ChannelAdvisor. "ChannelAdvisor's Spring Release
gives them more ways to do that. We're excited to announce our
latest batch of platform enhancements, partnerships and
integrations that will help our brands scale and optimize their
marketing, selling and fulfillment operations — all from a single
interface."
ChannelAdvisor's Spring Release includes:
Managed Support for Advertising on TikTok
TikTok is increasingly used by brands and retailers to reach new
audiences in a fun and engaging manner. ChannelAdvisor's Managed
Services team has now added support for TikTok to its broad suite
of advertising offerings to help our sellers leverage this
important marketing channel. Our support for TikTok is now the
latest tool that brands and retailers can leverage as part of a
comprehensive digital advertising and social commerce strategy ,
which also includes support and optimized strategies across Google,
Bing, Amazon, eBay, Facebook, Instagram, retail media programs, and
more.
Optimize Fulfillment Operations Across More Sites From a
Single Platform
Success in multichannel commerce relies on more than just having
a listing on a given channel. To that end, ChannelAdvisor's
strategy is to go deep on key channels and enable our clients to
leverage native capabilities such as advertising and fulfillment.
With this release, ChannelAdvisor adds to its fulfillment support
by providing the ability for sellers to manage and automate their
fulfillment operations across additional channels, including:
- Bol.com
- Fulfillment by ABOUT YOU ('FbAY')
- Castlegate (Wayfair)
With these additional fulfillment integrations, sellers can
deliver the best "on channel" consumer experience while maintaining
flexibility over fulfillment options based on product
selection.
Access Over 340 Marketplace and Retail Integrations to Reach
New Consumers
ChannelAdvisor continues to reinforce its commitment to channel
diversification with support for over 340 channels globally, giving
brands and retailers the reach and flexibility to present their
products to the right consumers at the right time across the globe.
New channels added include:
Marketplaces:
- Blokker (NL)
- Linio (CL, MX)
- Manor (CH)
- Oriental Trade Company (US)
- Secret Sales (BE, NL)
- Spartoo (17 New Locales: BE, CZ, DK, DE, ES, FI, GR, HR, IT,
NL, PL, PT, RO, SE, SI, SK, UK)
- Walmart (MX)
1P Retail Integrations:
Support for Additional Amazon 1P Content Locations:
ChannelAdvisor has also added support for 12 new Amazon 1P
Content countries for its 1P vendors, including AE, AU, BR, CA, IN,
JP, MX, PL, SA, SE, SG, and TR. With these additions,
ChannelAdvisor now supports Amazon Vendor Content in 19 Amazon 3P
locations and 21 Amazon 1P locations, enabling sellers to
automate their submission to the vendor central catalog.
New ChannelAdvisor Learning Center with Enhanced Client
Training Resources
Brands and retailers use ChannelAdvisor's platform to automate
and optimize key tasks in order to compete effectively across
numerous channels. Thus, a thorough understanding of platform
capabilities is critical for success. ChannelAdvisor now makes it
easier than ever to access this knowledge through the new Learning
Center, an enhanced training resource hub that includes a growing
library of on-demand content. These self-guided courses incorporate
documentation and a variety of learning methodologies, helping to
ensure all users have the resources to become more proficient in
their roles and maximize the value of the ChannelAdvisor
platform.
New Support Center for ChannelAdvisor Clients
The new ChannelAdvisor Support Center provides an easy and
efficient way for ChannelAdvisor sellers to receive assistance from
the ChannelAdvisor Support team, including an improved case view
and the ability to choose from a variety of new case forms.
More to Explore
Learn more about ChannelAdvisor's suite expansion by registering
to attend the upcoming webinar on April
26 at 11 a.m. EDT/
4 p.m. BST.
For more details about ChannelAdvisor, visit ChannelAdvisor's
blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like
ChannelAdvisor on Facebook and connect with ChannelAdvisor on
LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a
leading multichannel commerce platform whose mission is to connect
and optimize the world's commerce. For over two decades,
ChannelAdvisor has helped brands and retailers worldwide improve
their online performance by expanding sales channels, connecting
with consumers across the entire buying cycle, optimizing their
operations for peak performance, and providing actionable analytics
to improve competitiveness. Thousands of customers depend on
ChannelAdvisor to securely power their e-commerce operations on
channels such as Amazon, eBay, Google, Facebook, Walmart, and
hundreds more. For more information, visit
www.channeladvisor.com.
ChannelAdvisor Media Contact:
Caroline Riddle
caroline.riddle@channeladvisor.com
919-439-8026
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SOURCE ChannelAdvisor Corporation