Beloved Experiential Retail Brand Brings "The
Stuff You Love" to Michigan Avenue
ST.
LOUIS, July 11, 2024 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW), a multi-generational,
multi-dimensional global brand known for its heartwarming,
memorable experiences, has opened its newest Workshop in the heart
of Chicago's famed Magnificent
Mile, housed within the historic Wrigley Building.
Located at 410 Michigan Avenue, the new Build-A-Bear Workshop
marks a significant milestone for the company as it expands its
footprint in one of the world's most iconic retail destinations.
The Wrigley Building, renowned for its architectural splendor and
central location along the Chicago River, provides an unparalleled
setting for Guests to experience the magic of creating their own
personalized furry friends.
Free Lil Cub Offer for Grand
Opening Celebration on July
13
A Grand Opening celebration will be held on
Saturday, July 13, in recognition of
the official opening of the Workshop on July
3. The first 50 Guests to visit the new store on
July 13 will receive a free Lil Cub
teddy bear (accessories sold separately). Additionally,
there will be an official ribbon cutting ceremony at 10:00am, bear headbands (while supplies
last), mascot appearances and Chicago-themed coloring sheets to allow Guests
to experience the unique charm of Build-A-Bear in this historic
Chicago landmark.
"At Build-A-Bear Workshop, we are committed to creating
unforgettable memories for families and kids of all ages through
our unique, hands-on retail experience," said Chris Hurt, Chief Operating Officer at
Build-A-Bear Workshop. "We are thrilled to open our Workshop doors
in the Wrigley Building, a historic and vibrant tourist location on
Chicago's Magnificent Mile, and we
look forward to welcoming Guests of all ages to create their very
own furry friends."
The new Workshop will offer the signature Build-A-Bear
Make-Your-Own experience, including the iconic Heart Ceremony, with
an assortment of furry friends, accessories, and products that
appeal to kids, teens and adults alike. Unique to this location,
Chicago-themed merchandise will be
available, from the sports teams of the city to a bear with a
Chicago paw pad in addition to the
brand's core and licensed products.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. More than 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide Guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The brand's newest communications
campaign, "The Stuff You Love," commemorates more than a
quarter-century of creating cherished memories worldwide. The
Company also offers engaging e-commerce/digital purchasing
experiences on www.buildabear.com including its online
"Bear-Builder" as well as "HeartBox" and its age-gated
adult-focused "Bear Cave." In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the Company's mission,
while the Company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total
revenues of $486.1 million for fiscal
2023. For more information, visit the Investor Relations section of
buildabear.com.
![Build-A-Bear(R) is a global brand kids love and parents trust that seeks to add a little more heart to life. (PRNewsfoto/Build-A-Bear Workshop) Build-A-Bear(R) is a global brand kids love and parents trust that seeks to add a little more heart to life. (PRNewsfoto/Build-A-Bear Workshop)](https://mma.prnewswire.com/media/776780/New_Build_A_Bear_Logo.jpg)
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SOURCE Build-A-Bear Workshop