Brunswick Corporation Reports Exceptionally Strong Sales and Share Gains during the 2023 Fort Lauderdale International Boat Show
October 31 2023 - 6:00AM
Brunswick Corporation (NYSE: BC) today announced another
record-breaking performance at the 2023 Fort Lauderdale
International Boat Show (FLIBS) with exceptionally strong sales and
share gains for many of Brunswick’s award-winning brands,
including:
- Mercury Marine reported record outboard market share for the
sixth consecutive year in Ft. Lauderdale, accounting for an
all-time high 57% of all outboard engines at the event and close to
70% of all outboards in the on-water portion of the show. Mercury
has increased its outboard share at FLIBS by more than 21 points
since 2017.
- Boston Whaler increased unit sales by 38% and revenue by 22%
vs. the 2022 show, selling a broad mix of units, including many
boats 30 feet and above.
- Sea Ray reported a 26% increase in unit sales and a 24%
increase in revenue vs. the 2022 show, with a healthy mix,
including a large number of 400 SLX models.
- Navico Group products were again installed on most US OEM boats
and international models. Additionally, the Simrad brand saw share
gains from last year’s show and there was significant interest
among consumers in Mastervolt power management systems and RELiON
batteries.
- Flite exhibited at FLIBS for the first time since being
acquired by Brunswick. The brand showcased several its new e-foil
models, including the recently announced premium model developed in
collaboration with designer Marc Newson.
“Our experience and performance at this year’s Ft. Lauderdale
International Boat Show, which is mainly a show for larger and more
premium brands and products, was even stronger than anticipated but
consistent with our broader experience that the premium parts of
the market are continuing to demonstrate resiliency,” said Dave
Foulkes, Brunswick Corporation CEO. “Our brands had an outstanding
show, which is a testament to our dedicated global teams and our
award-winning product portfolio. Mercury’s continued market share
growth at FLIBS has been an extraordinary story over the past seven
years, while Boston Whaler and Sea Ray again reported very strong
sales. Navico Group products were present on most of the boats at
the show while our Harris, Bayliner, and Flite brands had very
positive engagement with global consumers and channel partners. We
are, again, very encouraged by consumer interest in all our brands
at one of the most important saltwater boat shows in the
world.”
About Brunswick Corporation:
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions
are informed and inspired by deep consumer insights and powered by
our belief that “Next Never Rests™”. Brunswick is dedicated to
industry leadership, to being the best and most trusted partner to
our many customers, and to building synergies and ecosystems that
enable us to challenge convention and define the future. Brunswick
is home to more than 60 industry-leading brands. In the category of
Marine Propulsion, these brands include, Mercury Marine, Mercury
Racing, MerCruiser and Flite. Brunswick’s comprehensive collection
of parts, accessories, distribution, and technology brands includes
Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our
Navico Group and its industry-leading technology brands consist of
Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale.
Our Boat brands are some of the best known in the world, including
Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons,
Princecraft and Quicksilver. In addition, our service, digital and
shared-access businesses include Freedom Boat Club, Boateka and a
range of financing, insurance, and extended warranty businesses.
While focused primarily on the marine industry, Brunswick also
successfully leverages its portfolio of advanced technologies to
deliver an exceptional suite of solutions in mobile and industrial
applications. Headquartered in Mettawa, IL, Brunswick has
approximately 18,000 employees operating in 27 countries. In 2022,
Brunswick was named by Forbes as a World’s Best Employer and as one
of America’s Most Responsible Companies by Newsweek, both for the
third consecutive year. For more information, visit
www.Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
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