Brunswick Corporation Re-Defines Marine Consumer Financing with the Launch of Brunswick Finance, a New Private Label, Digital Retail Financing Solution
October 25 2023 - 6:00AM
Brunswick Corporation (NYSE: BC) today, announced the upcoming
launch of Brunswick Finance, a state-of-the-art, industry-leading
digital finance solution that simplifies the retail purchase
process by leveraging a fully integrated technology platform
linking consumers, dealers, and Brunswick brands with an easy to
use, digital interface allowing for quicker qualifications and
faster processing.
The new solution that will be launched prior to the end of the
year, will be accessible through the Brunswick Finance portal and
offers end-to-end integration across the boat buying ecosystem,
from applying for pre-qualification to underwriting, finalizing
agreements and e-signing for loans.
“Brunswick Finance immediately improves the consumer finance
experience for our channel partners and will fundamentally change
and simplify the purchase process, offering competitive rates and
ensuring a seamless transaction,” said Bijoy Jha, Vice President -
Brunswick Financial & Business Services. “This solution exists
in many other verticals such as automotive, and now, we can work
with our customers to create one central hub for all consumer
lending needs and reporting.”
Brunswick Corporation will partner with Aqua Finance, a
full-spectrum lender, with collaboration from Apollo. Brunswick
Finance brings together Aqua’s retail financial services with
inventory financing solutions provided by Wells Fargo. The
integrated nature of wholesale financing programs provided by
Brunswick Acceptance Company (BAC) with retail finance services
provided by Aqua Finance can help deliver important benefits to
dealers in terms of operating efficiency, cash flow conversion and
interest savings.
“We are proud to join forces with Brunswick Corporation to offer
a superior customer experience for Brunswick dealers and
consumers,” said Kurt Grossheim, CEO, Aqua Finance. “With a legacy
serving marine recreational dealers, our full-spectrum financing
solutions are poised to give Brunswick dealers and consumers a
simpler, faster and better path to access best-in-class financing
solutions across all channels.”
The new platform will place a customer’s pre-qualification link
on the dealer’s website in connection with the associated Brunswick
Corporation new inventory (and used units) to drive consumer
activity. The solution also gives dealers greater optionality and
choice through seamless integration with Brunswick Acceptance
Company, allowing them to see their outstanding inventory financing
balances and automatically pay off wholesale loans when customer
financing is secured, reducing paperwork, and staffing needs.
About Brunswick Corporation:Brunswick
Corporation (NYSE: BC) is the global leader in marine recreation,
delivering innovation that transforms experiences on the water and
beyond. Our unique, technology-driven solutions are informed
and inspired by deep consumer insights and powered by our belief
that “Next Never Rests™”. Brunswick is dedicated to industry
leadership, to being the best and most trusted partner to our many
customers, and to building synergies and ecosystems that enable us
to challenge convention and define the future. Brunswick is home to
more than 60 industry-leading brands. In the category of Marine
Propulsion, these brands include, Mercury Marine, Mercury Racing,
MerCruiser and Flite. Brunswick’s comprehensive collection of
parts, accessories, distribution, and technology brands includes
Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad,
B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are
some of the best known in the world, including Boston Whaler, Lund,
Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver.
Our service, digital and shared-access businesses include Freedom
Boat Club, Boateka and a range of financing, insurance, and
extended warranty businesses. While focused primarily on the marine
industry, Brunswick also successfully leverages its portfolio of
advanced technologies to deliver an exceptional suite of solutions
in mobile and industrial applications. Headquartered in
Mettawa, IL, Brunswick has more than 18,000 employees operating in
27 countries. In 2023, Brunswick was named by Forbes as a World’s
Best Employer for the fourth consecutive year and has been one of
America’s Most Responsible Companies by Newsweek for three
consecutive years. For more information, visit
www.Brunswick.com.
About Aqua:Aqua Finance is a leading non-bank,
full-spectrum lending platform operating in all 50 states that
originates and services consumer loans, primarily for home
improvement, recreation, pool/spas, and water treatment. With its
network of over 5,000 dealers, contractors, and retailers, Aqua
Finance delivers flexible and consumer-friendly financing programs
so families can bring their dreams to life. To learn more, visit
www.aquafinance.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
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