Brunswick Corporation reports success and records at the 2023 Cannes Boat Show
September 18 2023 - 6:00AM
Brunswick Corporation, (NYSE: BC), reported another record-setting
display at the 2023 Cannes Yachting Festival, one of the premier
trade shows in Europe, with outboard engine market share gains,
major new product launches, and a global product award.
Mercury Marine set another record for engine share at the event,
with 66% of the outboard engines on display, further solidifying
its market share leadership position in Europe. This also
marks the third consecutive year that Mercury has set record share
in Cannes as demand continues to be strong for high horsepower
Mercury propulsion from European boat builders and consumers.
In addition, Brunswick Boat Group launched Navan, its new
premium adventure boat brand which is part of the Quicksilver
family, and the first two models in the Navan line-up, the C30 and
S30. Both models were extremely well received by the public with
orders exceeding expectations during the show and strong dealer
enthusiasm to carry the product.
Sea Ray, Boston Whaler, Navico Group, and the Company’s newest
acquisition, Flite, all had displays at the event and many
Brunswick products made their European debuts, including the
Mercury Racing 500R, Boston Whaler 405 Conquest, Heyday H22, Sea
Ray Sundancer 370, SLX400, SLX 260, and many more. Quicksilver and
Veer boats with Avator electric outboard engines were also
displayed during the show and on the water during a two-day
Brunswick media event which involved more than 30 journalists from
around the world.
“Cannes continues to be a very important show for our brands and
Brunswick again had an outstanding event with more Mercury engines
on display than ever before as well as an enthusiastic response
from our channel partners to our Navan launch,” said Dave Foulkes,
Brunswick Corporation CEO. “Our premium boat models including the
Boston Whaler 405 Conquest and the Sea Ray 370 Sundancer received
high interest during the show and the response to all our products
from consumers, media, and dealers during the event was very strong
and a testament to our continued growth in Europe.”
It was also an award-winning show for Brunswick as the Sea Ray
SPX 210 won the Moteur Boat Magazine Award for best boat below 7
meters while four other Brunswick boat models were named finalists
for the prestigious Best of Boats award that will be announced
later this year. The Bayliner M19 and Quicksilver 805 Open are
finalists in the “Best for Beginners” category, and the Navan C30
and Sea Ray SLX 260 are finalists in the “Best for Fun”
category.
Additionally, Brunswick’s Freedom Boat Club, Sea Ray, Boston
Whaler, Navico Group and Mercury Marine teams hosted the annual
Women on the Water (WOW) event celebrating the outstanding
achievements of women in Brunswick and the broader industry, and
the importance and encouragement of greater diversity within the
marine industry.
ABOUT BRUNSWICK
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions are
informed and inspired by deep consumer insights and powered by our
belief that “Next Never Rests™”. Brunswick is dedicated to industry
leadership, to being the best and most trusted partner to our many
customers, and to building synergies and ecosystems that enable us
to challenge convention and define the future. Brunswick is home to
more than 60 industry-leading brands. In the category of Marine
Propulsion, these brands include, Mercury Marine, Mercury Racing
and MerCruiser and FliteBoards. Brunswick’s comprehensive
collection of parts, accessories, distribution, and technology
brands includes Mercury Parts & Accessories, Land ‘N’ Sea,
Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale.
Our boat brands are some of the best known in the world, including
Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons,
Princecraft and Quicksilver. Our service, digital and shared-access
businesses include Freedom Boat Club, Boateka and a range of
financing, insurance, and extended warranty businesses. While
focused primarily on the marine industry, Brunswick also
successfully leverages its portfolio of advanced technologies to
deliver an exceptional suite of solutions in mobile and industrial
applications. Headquartered in Mettawa, IL, Brunswick has more than
18,500 employees operating in 29 countries. In 2022, Brunswick was
named by Forbes as a World’s Best Employer and as one of America’s
Most Responsible Companies by Newsweek, both for the third
consecutive year. For more information,
visit Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
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