Brunswick Corporation announces the acquisition of Fliteboard
September 05 2023 - 6:00AM
Brunswick Corporation (NYSE: BC) today announced the acquisition of
Fliteboard, a leader in eFoiling technology, that will further
enhance the Company’s industry-leading electrification and
shared-access strategies. Fliteboard, which combines advanced
hydrofoils and electric propulsion on the water, allows Brunswick
to enter the emerging, electric-foiling surfboard market and
presents the opportunity for technological, manufacturing,
commercial, and consumer synergies with the existing Brunswick
portfolio. Fliteboard will operate as a business within Mercury
Marine.
“Fliteboard's exceptional brand appeal and its advanced eFoiling
technology align with our ACES strategy, and we are excited to
bring the Fliteboard team into the Brunswick family” said Dave
Foulkes, Brunswick Corporation CEO. “Fliteboard will allow us to
engage with a new wave of customers who will also have the ability
to enjoy the entire portfolio of Brunswick products and services
over time.”
“We have long respected Brunswick’s leadership position in the
recreational marine market, and this announcement enables us to
further enhance Fliteboard’s products and customer experience,”
said David Trewern, founder, and CEO of Fliteboard. “This union of
substantial resources including the growth opportunities within
Brunswick with Fliteboard's ground-breaking ethos and designs will
allow us to amplify our reach to new markets around the world.”
Fliteboard, established in 2016, has customers in more than 90
countries who enjoy its products in the Mediterranean and
Caribbean, as well as the lakes and rivers of the U.S. and Europe,
beaches of Australia, and waterways of Dubai. Fliteboard has won
more than a dozen, major awards including a Red Dot Best of the
Best award (for product design) and Good Design Gold Award, among
others.
“Fliteboard’s dedication to inspire and enable the world to
‘Take Flite’ is a perfect fit for our Next Never Rests mentality,”
said Foulkes. “We have an opportunity to scale manufacturing and
distribution and, over time, begin aligning sub-systems with our
Avator electric outboard product line as we attract a new
generation to electric mobility on the water.”
Members of the media can access a Fliteboard photo and video
gallery here: (LINK)
ABOUT BRUNSWICK
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions are
informed and inspired by deep consumer insights and powered by our
belief that “Next Never Rests™”. Brunswick is dedicated to industry
leadership, to being the best and most trusted partner to our many
customers, and to building synergies and ecosystems that enable us
to challenge convention and define the future. Brunswick is home to
more than 60 industry-leading brands. In the category of Marine
Propulsion, these brands include, Mercury Marine, Mercury Racing
and MerCruiser. Brunswick’s comprehensive collection of parts,
accessories, distribution, and technology brands includes Mercury
Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G,
Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of
the best known in the world, including Boston Whaler, Lund, Sea
Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our
service, digital and shared-access businesses include Freedom Boat
Club, Boateka and a range of financing, insurance, and extended
warranty businesses. While focused primarily on the marine
industry, Brunswick also successfully leverages its portfolio of
advanced technologies to deliver an exceptional suite of solutions
in mobile and industrial applications. Headquartered in Mettawa,
IL, Brunswick has more than 18,500 employees operating in 29
countries. In 2022, Brunswick was named by Forbes as a World’s Best
Employer and as one of America’s Most Responsible Companies by
Newsweek, both for the third consecutive year. For more
information, visit Brunswick.com.
ABOUT FLITEBOARD
Founded by David Trewern, Fliteboard is a leading pioneer in the
eFoiling industry, transforming the way people experience water
sports worldwide. Originating from Byron Bay, Australia, Fliteboard
has been fusing innovative technology with sustainable practices
since its inception, crafting a unique blend of thrill,
tranquillity, and minimal environmental impact. The company's
flagship product, the Fliteboard, has propelled it to global
recognition, offering a seamless, motorized surfing experience over
water without the need for waves. Fliteboard's unwavering
commitment to excellence and innovation has continually set new
standards in the eFoiling industry. As a brand, Fliteboard
epitomizes performance, innovation, design and customer community.
Fliteboard has a strong global presence, expanding the joy of
eFoiling to enthusiasts across continents and oceans.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
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