Freedom Boat Club Announces Plans for 400th Club Location
July 25 2023 - 6:00AM
Freedom Boat Club, a business of Brunswick Corporation (NYSE: BC)
and the world’s largest boat club, today announced the planned
opening of a 400th club location, which will be in Jupiter,
Florida, one of the most popular boating destinations in the
U.S. Since Brunswick’s acquisition of Freedom Boat Club in
2019, the Company has grown its footprint by 230 locations,
including more than 40 international locations throughout Europe
and Australia.
“We are excited to celebrate our 400th location – a milestone
achievement as we continue to execute on our strategic growth
plan,” said Cecil Cohn, Freedom Boat Club president. “When
Brunswick purchased Freedom Boat Club in 2019, we had 170 locations
and to achieve such growth in less than four years, is a testament
to our team and especially our incredible franchise partners who
are united in a mission to expand boater participation and deliver
remarkable experiences on the water.”
Freedom has grown to more than 90,000 members across its global
network, and more than one-third of its members are women.
“By attracting many first-time, diverse and younger boaters,
Freedom Boat Club has become a powerful force contributing to
long-term industry health and expansion,” said Brenna Preisser,
division President of Brunswick’s Business Acceleration. “We
also aim to retain these members on the water over their lifetime,
leveraging Brunswick’s leading product portfolio and continued
investment toward a frictionless boater experience.”
The milestone location is officially scheduled to open in
Jupiter, Florida next month as part of the Freedom Boat Club of
South Florida territory (Pompano to Stuart) and will be owned and
operated by Dan Lund, a veteran franchise partner.
“We have seen incredible growth around the entire Freedom
network over the past few years both in our territory and globally
as we continue to democratize boating by providing access and
training to new boaters,” said Lund. “We are thrilled to expand
Freedom Boat Club of South Florida and honored to be the 400th club
location.”
About Freedom Boat Club
Freedom Boat Club, a business of Brunswick Corporation (NYSE:
BC) and headquartered in Venice, FL., is the world’s oldest and
largest boat club with 400 locations comprising of both Freedom and
Fanautic locations in 34 U.S. states, Canada, UK, Europe, and
Australia. More information about Freedom Boat Club and
membership opportunities can be found at FreedomBoatClub.com and
franchise opportunities at FreedomBoatClubFranchise.com.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions
are informed and inspired by deep consumer insights and powered by
our belief that “Next Never Rests™”. Brunswick is dedicated to
industry leadership, to being the best and most trusted partner to
our many customers, and to building synergies and ecosystems that
enable us to challenge convention and define the future. Brunswick
is home to more than 60 industry-leading brands. In the category of
Marine Propulsion, these brands include, Mercury Marine, Mercury
Racing and MerCruiser. Brunswick’s comprehensive collection of
parts, accessories, distribution, and technology brands includes
Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our
Navico Group and its industry-leading technology brands consist of
Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale.
Our Boat brands are some of the best known in the world, including
Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons,
Princecraft and Quicksilver. In addition, our service, digital and
shared-access businesses include Freedom Boat Club, Boateka and a
range of financing, insurance, and extended warranty businesses.
While focused primarily on the marine industry, Brunswick also
successfully leverages its portfolio of advanced technologies to
deliver an exceptional suite of solutions in mobile and industrial
applications. Headquartered in Mettawa, IL, Brunswick has
approximately 19,000 employees operating in 27 countries. In 2022,
Brunswick was named by Forbes as a World’s Best Employer and as one
of America’s Most Responsible Companies by Newsweek, both for the
third consecutive year. For more information, visit
www.Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
Brunswick (NYSE:BC)
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