Brown-Forman Corporation Today Announced a Donation of $1 Million to COVID-19 Response Funds
March 23 2020 - 8:29AM
Business Wire
Brown-Forman Corporation today announced a donation of $1
million to COVID-19 response funds. The donation announced
today supports multiple locations and agencies as Brown-Forman
assesses community and industry needs and identifies the best ways
to support those impacted by COVID-19.
“As COVID-19 has spread throughout the world, we want to provide
assistance to our communities in this time of great need,” said
Lawson Whiting, Chief Executive Officer, Brown-Forman Corporation.
“We are announcing today donations totaling $1 million that
will enable us to give back to the people and communities that mean
so much to our company.”
Initial contributions included in the $1 million dollar
gift:
We have partnered with the Restaurant Workers’ Community
Foundation to support their
COVID-19 Crisis Relief Fund. As part of this partnership, we
are encouraging people to make a donation to the foundation and we
will match dollar-for-dollar donations (up to $100,000). Please
visit https://bit.ly/RWCFReliefFund to make a donation to help our
colleagues and friends.
- Hospitality Industry: Our friends in the hospitality and
service industry are facing difficult times as they wrestle with
the financial challenges of being out of work for an unknown period
of time. These individuals, including bartenders and restaurant
workers, are the face and voice of our brands to so many consumers
around the world. We are joining our colleagues in the Distilled
Spirits Council of the United States and making a donation to the
United States Bartenders' Guild (USBG) Foundation Emergency
Assistance Program to help them during this time of need.
- One Louisville: Brown-Forman made a donation to the One
Louisville: COVID-19 Response Fund. The fund will rapidly deploy
resources and financial assistance to households, businesses, and
community-based organizations working at the frontlines of the
outbreak in the city we call home and where we were founded 150
years ago.
- Expanding Our Reach: Brown-Forman is actively exploring
additional ways to expand our reach and our donations
internationally. As a global company, we have employees in more
than 170 countries. These donations will be made by the country
team and directed by our site-based leaders.
About Brown-Forman
For 150 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage
alcohol brands, including Jack Daniel’s Family of Brands,
Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester,
Coopers’ Craft, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer,
Early Times, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin.
Brown-Forman’s brands are supported by approximately 4,700
employees and sold in more than 170 countries worldwide. For more
information about the company, please visit
http://www.brown-forman.com/.
About Restaurant Workers’ Community Foundation
Restaurant Workers’ Community Foundation (RWCF) is an advocacy
and action nonprofit created by and for restaurant workers. It was
founded in 2018 to advocate for gender equality, racial justice,
fair wages, and healthy work environments in the restaurant
industry. In the wake of the COVID-19 pandemic, RWCF’s full focus
is supporting workers, small business owners, and an industry in
crisis, through its Emergency Relief Fund.
www.RestaurantWorkersCF.org
About the USBG
Our Mission: Uniting the hospitality community to advance
professional bartending. We believe tending & owning bars is an
honorable career choice. Our goal is to empower bartenders to take
charge of their careers. We accomplish this through working with
our committed partners to enrich the career advancement of our
members through peer-to-peer learning, expert instruction, service
projects, and competition. https://www.usbg.org/home
About One Louisville COVID-19 Response Fund
The Fund will rapidly deploy resources to individuals
disproportionately impacted by this outbreak and community-based
organizations working at the frontlines across the
Louisville-region. Funds will be managed by the Community
Foundation of Louisville, with distribution to households managed
by Louisville Metro Government’s Office of Resilience &
Community Services. Funding to community groups will be directed by
the Community Foundation of Louisville, in partnership with the One
Louisville Advisory Committee consisting of funding partners, and
representatives of local government and community organizations.
https://www.cflouisville.org/one-louisville/
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ELIZABETH CONWAY Brown-Forman Director External Communications
502-774-7737
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