Enhancement enables accelerated distribution
and identifies advisor demand for fund and ETF products
NEW
YORK, April 13, 2022 /PRNewswire/ -- To help
asset managers sharpen their distribution strategies and improve
advisor segmentation, digital marketing and social media
engagement, Fintech leader Broadridge Financial Solutions, Inc.
(NYSE:BR) is incorporating AdvisorTarget's advisor intent data
into its analytics and advisory offerings. Broadridge's asset
management clients will benefit from the integration of
AdvisorTarget data, which identifies products of interest to
advisors and increases data inputs for predictive analytics to help
better match sales efforts with interested buyers.
Broadridge partners with asset managers to create data driven
distribution strategies through advisor segmentation, scoring and
customer journey mapping. The addition of advisor behavioral data
from AdvisorTarget with Broadridge's distribution advisory offering
will inform strategies based on both existing holdings and content
engagement history. This combined view of holdings and advisor
behavior data will enable asset managers to target advisors with
greater precision and efficiency.
"The combination of Broadridge's distribution advisory expertise
with AdvisorTarget data will enable distribution organizations to
target the right advisor, with the right message, at the right
time," said Tim Kresl, Principal of
Distribution Insights, Broadridge. "Expanding our distribution
advisory offering to include insights about the behaviors and
interests of advisors is core to our strategy of providing asset
managers with the information they need to stay relevant and drive
growth."
The addition of advisor behavior data from AdvisorTarget also
furthers Broadridge's strategy to enhance and support asset and
wealth managers in their approach to digital engagement. The
combination of AdvisorTarget data with Broadridge's offerings helps
asset managers identify advisors likely to respond to digital sales
and servicing. Insights into advisor interest and intent to
purchase fund and ETF products enables asset managers to provide
targeted content, educate advisors about their products and build
stronger, loyal relationships.
"With digital engagement becoming an increasingly important
factor in serving advisors, access to advisor intent data can be
the key ingredient in connecting with advisors in the most relevant
way possible and expanding relationships and loyalty," concluded
Mr. Kresl.
About Broadridge
Broadridge Financial Solutions
(NYSE: BR), a global Fintech leader with $5
billion in revenues, provides the critical infrastructure that
powers investing, corporate governance, and communications to
enable better financial lives. We deliver technology-driven
solutions that drive business transformation for banks,
broker-dealers, asset and wealth managers and public companies.
Broadridge's infrastructure serves as a global communications hub
enabling corporate governance by linking thousands of public
companies and mutual funds to tens of millions of individual and
institutional investors around the world. Our technology and
operations platforms underpin the daily trading of more
than $9 trillion of equities, fixed income and other
securities globally. A certified Great Place to Work®,
Broadridge is part of the S&P 500® Index,
employing over 13,000 associates in 21 countries. For more
information about us, please visit broadridge.com.
About AdvisorTarget
AdvisorTarget is a market leader
in providing behavioral intent data on financial professionals to
the wealth and asset management industries. Through the
utilization of AdvisorTarget's patented, auto-login technology
applied to AdvisorTarget's proprietary media properties and white
label partners, financial services companies can identify and
predict the next move of financial professionals to provide them
with products and services they demand. AdvisorTarget
delivers off-the-shelf data packages that aid wealth and asset
managers with new client acquisition, cross sell opportunities and
asset and advisor retention. The company also develops custom
built solutions in consultation with its clients.
Media contacts:
Broadridge
Matthew Luongo
Prosek Partners
+1 646-818-9279
mluongo@prosek.com
AdvisorTarget
Julia
Horti
Head of Marketing
julia.horti@advisortarget.co
View original
content:https://www.prnewswire.com/news-releases/broadridge-enhances-analytics-enabling-asset-managers-to-better-target-financial-advisors-301524071.html
SOURCE Broadridge Financial Solutions, Inc.