Broadridge Fund Brand 50 study reveals
best-performing fund brands globally
LONDON and NEW
YORK, March 28, 2022 /PRNewswire/ -- The newest
edition of Broadridge Fund Brand 50 (FB50), an annual research
study by global Fintech leader Broadridge Financial Solutions, Inc.
(NYSE:BR) highlighting the world's best-performing third-party
asset management brands, reveals that it's not only scale that
matters to fund selectors.
The independent study, now in its 11th year, measures
and ranks asset managers' relative brand attractiveness based on
fund selector perceptions: taking into account 10 brand attributes
to reveal the top global and regional brands in Europe, the U.S. and APAC. FB50 also reveals
the local market brand leaders in APAC and Europe's most significant retail markets for
third-party fund distribution. This is the latest study from
Broadridge's data and analytics business, highlighting the depth
and breadth of its global market insights.
Key insights
"A second year of the pandemic meant that
asset management firms needed to have their digital strategies
firmly in place: while at the same time, key investment areas like
ESG and thematic demonstrated the importance of innovation," said
Chris Chancellor, Vice President,
Distribution Insight, Broadridge. "The growing prevalence of ESG in
the asset management space redefined prospects for brand engagement
and established a new kind of relationship between client and
manager built along ideological lines."
"There were a range of winners in the eyes of fund selectors,
and no single strategy prevailed. Instead, groups saw success with
a variety of different models: from the supermarket-style offerings
of larger firms to smaller managers who built value propositions
around excellence at storytelling or carved out a niche as smaller
investment specialists."
The top-five global brands, led by BlackRock, are all industry
giants in terms of both assets under management and operational
scale. However, the diversity of the firms that make up each of the
regional top-50 lists demonstrates that it is not only scale that
matters to fund selectors. Selectors' favourite companies run the
gamut from niche product and local market specialists to the major
one-stop-shop providers.
Valued attributes
The attributes deemed most important
by fund selectors varied across the regions.
- European selectors valued 'appealing investment strategy' as
most important, with 'client-oriented thinking' and 'keeping best
informed' on equal footing in second place.
- US selectors placed a premium on 'solidity', ahead of
'client-oriented thinking'; as selectors look for security in a
volatile environment.
- APAC selectors also ranked 'appealing investment strategy' as
the most important brand attribute, although fund selectors in the
region identified approachable and knowledgeable specialists as key
to selection, with 'expert in what they do' and 'keeping best
informed' coming in second and third in priority terms.
Additional findings from this year's study include:
- Interest in sustainability and thematic fund providers
intensified across all regions, driven by end-investor demand.
Managers in Europe with a credible
track record in 'green' investing had a notable advantage over
industry laggards, with the introduction of SFDR in EU markets
providing a measure of standardisation and facilitating greater
differentiation between brands.
- The fastest-rising brands in Europe impressed selectors by virtue of their
expert reputation: whether that is in terms of proven ESG
credentials, keeping up to date with recent regulatory and product
developments, or expertise in more niche propositions.
- While interest in ESG is on the rise in APAC, so too are
concerns around greenwashing. Fund selectors also expressed concern
about the profitability of these investments in local markets,
particularly Japan.
- While clients want plenty of choice, U.S. fund selectors tend
to place their trust in a relatively small number of products, and
many favour providers with a broad investment offering and a
product mix that works for a vast majority of investors.
Top-10 Global Asset Management Brands
Rank
|
Fund
Group
|
1
|
BlackRock
|
2
|
JPMorgan AM
|
3
|
Fidelity
|
4
|
PIMCO
|
5
|
Vanguard
|
6
|
Franklin
Templeton
|
7
|
Schroders
|
8
|
Goldman
Sachs
|
9
|
Morgan
Stanley
|
10
|
Invesco
|
Top-10 Europe Asset Management Brands
Rank
|
Fund
Group
|
1
|
BlackRock
|
2
|
JPMorgan AM
|
3
|
Fidelity
|
4
|
Pictet AM
|
5
|
Robeco
|
6
|
Amundi
|
7
|
Schroders
|
8
|
Morgan
Stanley
|
9
|
PIMCO
|
10
|
Nordea
|
Top-10 U.S. Asset Management Brands
Rank
|
Fund
Group
|
1
|
BlackRock
|
2
|
Vanguard
|
3
|
Capital
Group
|
4
|
Fidelity
|
5
|
JPMorgan AM
|
6
|
PIMCO
|
7
|
T. Rowe
Price
|
8
|
Goldman
Sachs
|
9
|
Franklin
Templeton
|
10
|
Dimensional Fund
Advisors
|
Top-10 APAC Asset Management Brands
Rank
|
Fund
Group
|
1
|
BlackRock
|
2
|
JPMorgan AM
|
3
|
Fidelity
|
4
|
AllianzGI
|
5
|
Alliance
Bernstein
|
6
|
Franklin
Templeton
|
7
|
Schroders
|
8
|
Nomura AM
|
9
|
Vanguard
|
10
|
PIMCO
|
Asset managers, consultants and other industry stakeholders
interested in receiving the in-depth Broadridge Fund Brand 50
analysis can make their request via the Fund Brand 50 information
page.
About the research
The Broadridge Fund Brand 50 report is an annual study
monitoring the influence of brand on third-party fund selection.
The study is based on intensive interviews with more than 1,200 of
the most significant fund selectors in Europe, the U.S. and APAC. Fund selectors name
their top-three suppliers across 10 brand attributes, which include
appealing investment strategy, client-oriented thinking, innovation
and solidity. These answers, as well as commentary from other
preference questions, are collated using statistical analysis and
transformed into a 'Total Brand Score', on which groups are
ranked.
About Broadridge
Broadridge Financial Solutions (NYSE: BR), a global Fintech
leader with $5 billion in revenues,
provides the critical infrastructure that powers investing,
corporate governance, and communications to enable better financial
lives. We deliver technology-driven solutions that drive business
transformation for banks, broker-dealers, asset and wealth
managers, and public companies. Broadridge's infrastructure serves
as a global communications hub enabling corporate governance by
linking thousands of public companies and mutual funds to tens of
millions of individual and institutional investors around the
world. Our technology and operations platforms underpin the daily
trading of more than US$9 trillion of
equities, fixed income, and other securities globally. A certified
Great Place to Work®, Broadridge is part of the S&P 500® Index,
employing over 13,000 associates in 21 countries. For more
information about us, please visit broadridge.com.
Media Contacts:
Europe
Hannah Polson
Cognito
+44 (0) 7974 244217
BroadridgeEMEA@cognitomedia.com
North America
Matthew Luongo
Prosek Partners
+1 646-818-9279
mluongo@prosek.com
Kainoa Blaisdell
Teneo
+65 8250 8504
Kainoa.blaisdell@teneo.com
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SOURCE Broadridge Financial Solutions, Inc.