NEW YORK, Aug. 2, 2018 /PRNewswire/ -- Broadridge
Financial Solutions, Inc. (NYSE: BR), a global fintech leader and
new addition to the S&P 500 Index, has hired Matt Schiffman, Tim
Kresl and Alex Golub-Sass,
founders of Atom Analytics, to join Broadridge's Data and Analytics
business, bringing years of expertise improving asset management
distribution effectiveness through data and analytics.
The addition of the Atom Analytics team is the latest
development in a series of expansions that advance Broadridge's
strategy to help asset managers derive deep insights from
distribution data to better inform their growth strategies.
In the last year, Broadridge has invested in expanding its
solutions with the acquisition of global institutional data and
intelligence provider Spence
Johnson, and specialist European fund market and research
firm MackayWilliams.
Broadridge provides insights on retail and institutional fund
distribution globally, and the addition of the Atom Analytics team
will strengthen Broadridge's capability to provide US market
insights and strategy expertise as part of its overall integrated
offering that includes consulting, research, data and analytics,
and reporting to help asset managers navigate the changing
distribution landscape, identify new products and grow sales.
The current landscape requires a deeper understanding of
advisors; shifting from classifying advisors based on distribution,
products and current sales volume to segmentation that also
incorporates advisor goals, needs and preferences. The Atom
Analytics team leverages customer data sets to create centralized
segmentation strategies that drive informed decisions across all
distribution channels. This enables asset managers to leverage
sales data more systematically to communicate a targeted message to
advisors that are likely to sell their products.
"Adding Matt, Tim and Alex enables Broadridge to extend the
value of our analytics solutions, help clients plan for the changes
in fund distribution and be ready for what's next," said
Dan Cwenar, Head of Asset Management
Data and Analytics, Broadridge. "Using data and insights to
efficiently and effectively deepen relationships with key
customers, including advisors and individual investors is a key
differentiator for asset managers."
"We are delighted to be part of Broadridge. This affords us the
opportunity to leverage Broadridge's extremely robust distribution
data and analytics solutions to inform advisor segmentation,
advisor journey mapping and brand enhancement," said Tim Kresl, Founding Partner, Atom Analytics. "We
believe the addition of the Atom Analytics team to Broadridge will
provide clients with a fully integrated data and insights solution
to help enhance distribution effectiveness."
About Broadridge
Broadridge Financial Solutions, Inc. (NYSE:BR), a $4 billion global fintech leader, provides
investor communications and technology-driven solutions for
broker-dealers, banks, asset managers and corporate issuers
globally. Broadridge's investor communications, securities
processing and managed services solutions help clients reduce their
capital investments in operations infrastructure, allowing them to
increase their focus on core business activities. With over
50 years of experience, Broadridge's infrastructure underpins proxy
voting services for over 50 percent of public companies and mutual
funds globally, and processes more than $5
trillion in fixed income and equity trades per day.
Broadridge employs approximately 10,000 full-time associates in 16
countries. For more information about Broadridge, please visit
www.broadridge.com.
About Atom Analytics
Atom Analytics partners with leading financial services firms to
translate customer data into meaningful actions that improve
distribution outcomes. Using advanced analytics paired with
the decades of industry experience, Atom Analytics partners with
clients to create bespoke segmentation strategies and drive
effective customer journey mapping. The founding partners of Atom
Analytics are Matt Schiffman,
Tim Kresl and Alex Golub-Sass. For more information about Atom
Analytics, please visit www.AtomAnalytics.com.
Media Contact:
U.S.
Matthew Luongo
Prosek Partners
mluongo@prosek.com
+1 646-396-0966
View original
content:http://www.prnewswire.com/news-releases/broadridge-adds-atom-analytics-founders-to-its-data-and-analytics-business-300691484.html
SOURCE Broadridge Financial Solutions, Inc.