BRFS BRF SA

FORM 6-K
U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934

dated January 16, 2015

Commission File Number 1-15148

BRF S.A.
(Exact Name as Specified in its Charter)

N/A
(Translation of Registrant’s Name)

1400 R. Hungria, 5th Floor
Jd América-01455000-São Paulo – SP, Brazil
(Address of principal executive offices) (Zip code)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F x   Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T
Rule 101(b)(1):                   

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T
Rule 101(b)(7):                   

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o   No x

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): Not applicable.

*             *             *

This material includes certain forward-looking statements that are based principally on current expectations and on projections of future events and financial trends that currently affect or might affect the Company’s business, and are not guarantees of future performance.  These forward-looking statements are based on management’s expectations, which involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the Company’s control and any of which could cause actual financial condition and results of operations to differ materially fom those set out in the Company’s forward-looking statements.  You are cautioned not to put undue reliance on such forward-looking statements.  The Company undertakes no obligation, and expressly disclaims any obligation, to update or revise any forward-looking statements.  The risks and uncertainties relating to the forward-looking statements in this Report on Form 6-K, including Exhibit 1 hereto, include those described under the captions “Forward-Looking Statements” and “Item 3. Key Information — D. Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2012.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

EXHIBIT INDEX

BRF S.A.
A Public Held Company 
CNPJ 01.838.723/0001-27 
NIRE 42.300.034.240
CVM 16269-2

ANNOUNCEMENT TO THE MARKET

BRF ANNOUNCES NEW STRUCTURE IN BRAZIL AND ABROAD

Decentralization will increase flexibility and boost the Company´s growth potential

BRF, the seventh-largest food producer in the world in terms of market value, is introducing a new management model which is aligned to the growth and globalization process of the Company is undergoing. The foundation of the model is based on strengthening the leading role and autonomy of the Company´s regional structures in Brazil and abroad.

Five General Managers will report to the Global CEO, beginning this month, and will be responsible for their business units which will be split by geographical area - Brazil, Latin America, Europe, Asia and Africa/Middle East. They will have the support of the corporate sectors such as Quality and Management, Innovation and Marketing, Supply Chain, Legal and Corporate Relations, Finance and People.

Flávia Faugeres, who was responsible for the Company´s Innovation and Marketing area, will be the General Manager of Brazil, where five regional leaders have also been created: the Northeast (head office in Recife), Midwest/North (Brasília), São Paulo (São Paulo City), South (Curitiba) and Southeast (Rio de Janeiro).

The General Managers and regional leaders will play a decisive role in establishing BRF´s priorities in different markets, always in accordance with the clients and consumers and anchored by challenging plans and goals.

Each regional executive management will have its own teams to decentralize services, strengthen the structures at the business level and respond more efficiently to the demands of each market. Each region will have its own Sales area, as well as Trade Marketing, Commercial Management, Finance and HR areas.

The changes reinforce the fundamentals of the management model the Company has adopted in its global activity and is directed at bringing its processes and products into line with the different consumer profiles and habits, respecting the cultural nature of the areas where the Company operates. It is also part of a combination of internal initiatives that started around two years ago, the benefits of which are already showing in BRF´s results. These are based on pillars such as quality, meritocracy, cost rationalization, sustainable growth and the constant pursuit of efficiency. 

São Paulo, January 16, 2015

Augusto Ribeiro Júnior
Chief Financial and Investor Relations Officer