BOSTON, June 24, 2016 /PRNewswire/ -- The Boston Beer
Company, Inc. (NYSE: SAM) (the "Company"), brewers of Samuel Adams
beers, announced today that Jonathan N.
Potter will be joining the Company as its Chief Marketing
Officer in August, where he will have primary responsibility for
overseeing the Company's planning, development and execution of its
brand development, marketing and advertising
initiatives.
Mr. Potter has nearly 30 years of marketing experience, most of
which has been in the alcohol beverage industry. He comes to the
Company from Moet Hennessy USA
(MH), where he is currently Managing Director of its Chandon
division after having been Chief Marketing Officer and Executive
Vice President, Brands since 2012. From 1997 through 2010,
Mr. Potter held a number of positions around the globe with Diageo,
finishing his career there as Chief Marketing Officer of Diageo
North America. From 2010 to 2012, he served as Senior Partner and
CMO of McKinney Rogers International (USA), Inc. Mr. Potter joins the
award-winning team at Boston Beer with a winning history of his
own, as a member of Great
Britain's gold winning field hockey team at the 1988 Summer
Olympics in Seoul.
Martin Roper, President and Chief
Executive Officer of the Company, said, "Jon's experience leading
marketing and strategy for these recognizable and highly respected
brands will be a great addition to the Company's leadership team as
we look ahead to ensure our key brands and initiatives are
well-positioned for growth. We look forward to welcoming him
to the team."
"I am thrilled to be joining The Boston Beer Company and have
long admired and respected the portfolio of brands and history of
quality craftsmanship," said Mr. Potter. "I am excited to
join the team that will develop and execute the Company's marketing
strategies to support its current and future growth."
About The Boston Beer Company, Inc.
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and
today brews more than 60 styles of Samuel Adams beer. Our
portfolio of brands also includes Angry Orchard Hard Cider, Twisted
Tea and Truly Spiked and Sparkling, as well as several other craft
beer brands brewed by Alchemy & Science, our craft beer
incubator. For more information, please visit our investor
relations website at www.bostonbeer.com, which includes links to
all of our respective brand websites.
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SOURCE The Boston Beer Company, Inc.