Selina’s Net Promoter Score Bests the Industry’s Biggest Brands by 17 Points in September
October 19 2022 - 9:40AM
Business Wire
Selina, the fast-growing lifestyle and experiential hospitality
company targeting millennial and Gen Z travelers whose mission is
centered on building meaningful connections, hit an all-time high
Net Promoter Score℠ (NPS®) of 54 in the month of September. The
score is an impressive 17 points higher than the next best
performing international hospitality brand and 74% higher than the
median of global hotel companies. These results are based on an
audit of eight top global companies, including Selina, according to
research by Comparably.com comprising data through September
2022.
The data is yet another reflection of the rich community Selina
is building with its guests, even as a relatively young hospitality
brand. Year-to-date for September 2022, 32% of guests that checked
into Selina have been return bookers (defined as any customer who
had checked into a Selina in the past), while 62% of Selina guests
have claimed they made a friend during their stay.
“Selina is more than a place to stay. It’s a place to meet
people from around the world. Every detail of the Selina travel
experience is built with the intention to foster connection, and we
hear so often how important those friendships are to our guests,”
said Steven Ohayon, Selina’s Head of Strategy. “It’s very
satisfying to know our guests also feel connected to the brand
we’ve built. We will continue to work to earn their recommendation
and their return business, while nurturing the sincere connection
that has blossomed between the employees of Selina and the
travelers of the world.”
First developed by Bain & Company, Inc., NPS is based on the
ultimate question, “How likely are you to recommend us to a friend
or colleague?” and is considered among the most useful and
practical methods for gauging the attitudes of customers.
For more information about Selina and its global properties,
visit www.selina.com.
About Selina Selina is one of the world's largest
lifestyle and experiential hotel company built to address the needs
and desires of millennial and Gen Z travelers, blending beautifully
designed accommodation with coworking, recreation, wellness, and
local experiences. Custom-built for today's nomadic traveler,
Selina provides guests with a global infrastructure to seamlessly
travel, work and play. Founded in 2014, each Selina property is
designed in partnership with local artists, creators, and
tastemakers, breathing new life into existing buildings in
interesting locations around the world – from urban cities to
remote beaches and jungles. Selina's portfolio includes over 163
open or secured properties across 25 countries and 6 continents. On
December 2, 2021, Selina entered into a definitive merger agreement
with BOA Acquisition Corp. (NYSE: BOAS), the closing of which,
which is subject to customary conditions, will result in Selina
becoming a publicly listed company. For further information on
Selina, visit www.selina.com or check out @selina on Instagram,
Twitter or Facebook. To explore Selina real estate partnership
opportunities, please contact partnerships@selina.com.
"Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons
are registered trademarks of Bain & Company, Inc., Satmetrix
Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net
Promoter System℠ are service marks of Bain & Company, Inc.,
Satmetrix Systems, Inc., and Fred Reichheld."
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