First and Only Preservative-Free Contact
Lens Rehydrating Drop in a Multi-Dose Bottle
Provides Up to Eight Hours of Moisture* For
Dry Contact Lenses
Now Available at Most Major U.S.
Retailers
Bausch + Lomb Corporation (NYSE/TSX: BLCO) (“Bausch + Lomb”), a
leading global eye health company dedicated to helping people see
better to live better, today announced the U.S. launch of Biotrue®
Hydration Boost Contact Lens Rehydrating drops, the first and only
preservative-free rehydrating drop in a multi-dose bottle that is
indicated to lubricate and rewet soft contact lenses, including
daily disposables, and rigid gas permeables.
“We’re proud to build on our successful Biotrue brand with the
launch of Biotrue Hydration Boost for Contacts in the United
States,” said John Ferris, senior vice president, Consumer, Bausch
+ Lomb. “As many as one third of contact lens wearers report that
they experience discomfort, and the same number of wearers wish
their contact lenses felt more comfortable1. Biotrue Hydration
Boost for Contacts now offers contact lens wearers a rehydrating
drop that provides up to eight hours of moisture.”*
Inspired by the biology of the eye, Biotrue Hydration Boost for
Contacts contains a combination of naturally inspired ingredients
informed by the Tear Film and Ocular Surface Society's DEWS II
report, including hyaluronan (HA)2, a moisturizer found naturally
in tears, electrolytes, a component of natural tears, and an
antioxidant, which protects HA against free radicals. Biotrue
Hydration Boost for Contacts also contains a surfactant to help
prevent deposit buildup on lenses, and they match the pH of healthy
tears so the drop is comfortable when applied.
"Contact lens discomfort and contact lens dryness, which impacts
a third of the 45 million contact lens wearers in the United
States, are common concerns that I hear often from patients,
especially those who spend an increased amount of time on digital
devices,”1,3,4 said Mile Brujic, O.D., Premier Vision Group,
Bowling Green, Ohio. “I am recommending Biotrue Hydration Boost for
Contacts to my patients so that they can give their lenses added
moisture throughout the day."
Biotrue Hydration Boost for Contacts are now available for
purchase in the eye care aisle or online at most U.S. national
retailers, including Walmart, Target, CVS and Amazon, and will have
a manufacturer’s suggested retail price of $14.99 (10 ml).
In addition, the Biotrue brand offers consumers the ability to
properly recycle Biotrue Hydration Boost for Contacts bottles, as
well as all brands of eye drop single dose units, lens cases and
lens solution caps (lens solution bottles can be recycled through
standard recycling bins) through the Biotrue Eye Care Recycling
program, which is part of a collaboration with TerraCycle. To
participate in the program, consumers can sign up on TerraCycle’s
website to receive a pre-paid shipping label to send in their used
materials.
For more information on the Biotrue brand, visit
www.biotrue.com.
About the Biotrue Eye Care Recycling Program
The Bausch + Lomb Biotrue Eye Care Recycling program is the
first and only eye care recycling program in the United States.
This program allows consumers who participate to properly recycle
all brands of their eye drop single dose units, lens cases and lens
solution caps (lens solution bottles can be recycled through
standard recycling bins), as well as Biotrue Hydration Boost for
Contacts and Biotrue Hydration Boost Lubricant eye drops multi-dose
bottles. Once consumers collect these items, they can be mailed to
TerraCycle using a pre-paid shipping label. When the waste arrives
at the TerraCycle facility, it is cleaned and melted into hard
plastic pellets that can be used to make new recycled products.
About Bausch + Lomb
Bausch + Lomb is dedicated to protecting and enhancing the gift
of sight for millions of people around the world – from the moment
of birth through every phase of life. Its comprehensive portfolio
of more than 400 products includes contact lenses, lens care
products, eye care products, ophthalmic pharmaceuticals,
over-the-counter products and ophthalmic surgical devices and
instruments. Founded in 1853, Bausch + Lomb has a significant
global research and development, manufacturing and commercial
footprint with approximately 13,000 employees and a presence in
nearly 100 countries. Bausch + Lomb is headquartered in Vaughan,
Ontario with corporate offices in Bridgewater, New Jersey. For more
information, visit www.bausch.com and connect with us on Twitter,
LinkedIn, Facebook and Instagram.
Forward-looking Statements
This news release may contain forward-looking statements, which
may generally be identified by the use of the words “anticipates,”
“hopes,” “expects,” “intends,” “plans,” “should,” “could,” “would,”
“may,” “believes,” “estimates,” “potential,” “target,” or
“continue” and variations or similar expressions. These statements
are based upon the current expectations and beliefs of management
and are subject to certain risks and uncertainties that could cause
actual results to differ materially from those described in the
forward-looking statements. These risks and uncertainties include,
but are not limited to, the risks and uncertainties discussed in
Bausch + Lomb’s filings with the U.S. Securities and Exchange
Commission and the Canadian Securities Administrators, which
factors are incorporated herein by reference. They also include,
but are not limited to, risks and uncertainties caused by or
relating to the evolving COVID-19 pandemic, and the fear of that
pandemic and its potential effects, the severity, duration and
future impact of which are highly uncertain and cannot be
predicted, and which may have a material adverse impact on Bausch +
Lomb, including but not limited to its project development
timelines, launches and costs (which may increase). Readers are
cautioned not to place undue reliance on any of these
forward-looking statements. These forward-looking statements speak
only as of the date hereof. Bausch + Lomb undertakes no obligation
to update any of these forward-looking statements to reflect events
or circumstances after the date of this news release or to reflect
actual outcomes, unless required by law.
*Based on a laboratory study
References
- MultiSponsor Surveys, Inc. The 2021 Study of the U.S. Consumer
Contact Lens Market. December 2021.
- Hyaluronan is sourced from a large-scale natural fermentation
process.
- American Optometric Association. www.aoa.org.
- Centers for Disease Control and Prevention. www.cdc.gov.
© 2023 Bausch + Lomb. BRD.0005.USA.23
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Media: Lainie Keller lainie.keller@bausch.com (908)
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