TBC AT&T Inc

Tasty Baking Company Brings Popular Tastykake Brand to Cleveland, Ohio To Support the Launch, All Fans Who Attend the Browns vs. Ravens Game on December 21 Will Receive a Free Tastykake Sample and Coupon PHILADELPHIA, Dec. 19 /PRNewswire-FirstCall/ -- This Sunday, Tasty Baking Company will no doubt score with fans when it brings its popular snack cake - Tastykakes - to the Cleveland, Ohio market. As part of its marketing support plan, Tasty Baking Company will partner with the Cleveland Browns during their final home game of the season against the Baltimore Ravens. On Sunday, December 21 from 2:30 p.m. until the end of the game, Tastykake delivery trucks will be in place near all of the Stadium's exits giving fans free samples of Tastykakes. In addition, coupons to purchase many of the company's signature varieties, such as Butterscotch Krimpets and Peanut Butter Kandy Kakes, will also be distributed. Tastykakes are one of the Northeast Region's most beloved products. The company just recently expanded its marketing area West of Philadelphia through 23 new direct-store-delivery routes. These routes enable Tastykakes to be delivered fresh to stores every day in the Cleveland area. Bruce Popko, vice president, marketing & development for the Cleveland Browns, is pleased to announce the partnership with Philadelphia-based Tasty Baking Company. "The Cleveland Browns are proud to announce the new marketing partnership with Tastykake. We hope that all fans will enjoy the sample of the Tastykakes products," Popko said. According to Vince Melchiorre, Tasty Baking Company's senior vice president and chief marketing officer, the Cleveland market is an important one for the company. "This is a great day for us, and we're happy to be kicking off our marketing efforts in Cleveland with the Cleveland Browns," Melchiorre said. "We are confident consumers here will love Tastykakes as much as they do in the Philadelphia region." Tasty Baking Company (NYSE:TBC), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit http://www.tastykake.com/. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33-TASTY. DATASOURCE: Tasty Baking Company CONTACT: Dava Guerin of Guerin Public Relations, +1-215-914-2040, or +1-215-262-0740 (cellular), or Karla Arsena of Cleveland Browns, +1-440-891-5196 Web site: http://www.tastykake.com/

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