Summer's Arrival Spells Iced Latte Liberty as the Espresso Revolution Rolls Onward
May 24 2004 - 10:01AM
PR Newswire (US)
Summer's Arrival Spells Iced Latte Liberty as the Espresso
Revolution Rolls Onward Dunkin' Donuts Cools off Consumers by Icing
High Prices, Long Waits and Confusing Sizes RANDOLPH, Mass., May 24
/PRNewswire/ -- The espresso revolution is heating as Dunkin'
Donuts is cooling off consumers with their real and authentic iced
espresso drinks. Just in time for summer, Dunkin' is firing another
"shot heard round the world" with the introduction of their iced
lattes to blast away steamy summer temperatures and refresh latte
lovers across the country. As the largest retailer of coffee-by-the
cup, Dunkin' Donuts has introduced espresso-based beverages and in
doing so, declared all coffee drinkers created equal and free to
enjoy delicious lattes, cappuccinos and espressos. When hazy, hot
and humid days take over, more and more people favor a tall, tasty
glass of iced latte over a hot beverage, and Dunkin' has just the
thing. According to the National Coffee Association, over two
million people enjoy iced coffee daily, an additional six million
drink it weekly, and 41 million indulge in an iced coffee
pick-me-up occasionally. With Dunkin's new iced lattes, all coffee
drinkers will be able to feel indulgent and enjoy an iced latte
without the high prices, long waits or confusing sizes found at
many other quality coffee shops. Twice as Nice "As we continue to
rally against the tyranny of espresso oppression, our new iced
lattes are a declaration of the rights of all coffee drinkers to
enjoy cool and delicious lattes that are well priced and served
democratically," stated Jon L. Luther, CEO, Allied Domecq Quick
Service Restaurants, home of Dunkin' Donuts. "As the coffee leader,
iced lattes are the perfect complement to our stable of delicious
drinks, including our COOLATTAS(R) slush drinks, hot espresso-based
beverages and the best coffee in America, as touted on the "Today
Show." Give me Latte Liberty! For more than 50 years, Dunkin'
Donuts has served delicious, fresh coffee with a straightforward,
practical approach and now brings that same plain- spoken
sensibility to iced lattes. No longer will Americans be frozen out
of enjoying thirst-quenching iced lattes by long waits, high prices
and social inequality. From fresh, ground espresso beans to
ice-cold milk, Dunkin' Donuts' authentic iced lattes are prepared
individually, for consumers on the go to enjoy. Available in
regular or decaffeinated, Dunkin' Donuts offers iced lattes in
Hazelnut, French Vanilla and Cinnamon, as well as Caramel Swirl and
Mocha Swirl flavors. Three plainly-labeled sizes are available, all
at democratic prices -- small ($2.29), medium ($2.79), and large
($3.49). Those with a particular sweet tooth can top off their iced
latte with a delicious dollop of whipped cream. About Dunkin'
Donuts Founded in 1950, today Dunkin' Donuts is the number one
retailer of coffee-by-the-cup in America, selling 2.7 million cups
a day, nearly one billion cups a year. Dunkin' Donuts is also the
largest coffee and baked goods chain in the world and sells more
donuts, coffee, bagels, and muffins than any other quick service
restaurant in America. Dunkin' Donuts has more than 5,800 stores in
the United States and 29 other countries. Headquartered in
Randolph, Massachusetts, ADQSR is part of Allied Domecq PLC
(NYSE:AED), a global business in spirits, wines, and quick service
restaurants. More information can be found on Allied Domecq QSR's
Web site, http://www.adqsr.com/ or at http://www.dunkindonuts.com/.
DATASOURCE: Dunkin' Donuts CONTACT: Michelle King, of Dunkin'
Donuts Public Relations, +1-781-961-4020, ext. 2426; or Jeanne
McIntyre, of Fleishman Hillard, +1-212-453-2141, or , for Dunkin'
Donuts Web site: http://www.dunkindonuts.com/ http://www.adqsr.com/
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