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Allied Domecq and Vita Food Products, Inc. Join Forces to Extend Kahlua And Courvoisier Trademarks WESTPORT, Conn., Nov. 24 /PRNewswire-FirstCall/ -- Allied Domecq Spirits, North America , a marketing-led brands business, announced today it has granted a license to Vita Food Products, Inc. to manufacture and distribute a new line of Kahlua(R) and Courvoisier(R) branded sauces and flavored beverage concentrates. Appointed by The Licensing Company (TLC), Vita Foods' product offering will include Kahlua dessert sauces, Kahlua cappuccino concentrate, Courvoisier Dill Dijon Mustard sauce and Courvoisier cappuccino concentrate, which will be distributed by the grocery and food service sales force and gourmet channels of Vita Specialty Foods, Inc., a wholly owned subsidiary of Vita Food Products. "Our partnership with Vita Food Products for these new Kahlua- and Courvoisier-branded products marks another important step forward in Allied Domecq's brand extension program," said David Hayes, Vice President New Business Innovation, Allied Domecq, PLC. "We are confident Vita Foods will be an excellent addition to our ever-expanding list of licensing partners." Buyer presentations will begin in December with a planned launch to consumers scheduled for January 2004. The premium positioning of the Allied Domecq spirit brands will be conveyed through the use of individual brand identities in both packaging design and point of sale materials. Industry research shows that consumers are extremely loyal to their spirits brands. Allied Domecq has been working with TLC since February 2002 to secure a number of licensees to produce a series of brand extensions for Allied Domecq trademarks around the world. Licensed products include such items as Sauza(R), Kahlua(R) and Malibu(R) non-alcoholic cocktail mixers from American Beverage Corporation in the U.S. and Sara Lee Kahlua(R) ice cream in Australia. Stephen D. Rubin, President of Vita Food Products states, "Vita is pleased to partner with Allied Domecq to further the brand exposure of their Kahlua and Courvoisier products within the food industry." Vita Food Products, Inc. Vita Food Products, Inc. is the U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. More than 95% of Vita's sales are in kosher foods. About Allied Domecq Spirits & Wine North America Allied Domecq Spirits & Wine North America is a division of Allied Domecq PLC. Allied Domecq is a marketing-driven brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong, consistent cash flows. Leading North American brands include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas, Beefeater(R), Malibu(R) flavored rum, Canadian Club(R), Courvoisier(R), Maker's Mark(R), Kuya(R) fusion rum, WET by Beefeater(R), Midori(R), Hiram Walker(R) Liqueurs, Buena Vista(R), William Hill(R) Wines, Clos Du Bois(R), Brancott(R), Atlas Peak(R), Champagne Perrier Jouet(R), Champagne Mumm(R), Dunkin Donuts(R), Baskin Robbins(R) and Togo's(R) restaurants. Enjoy Allied Domecq's brands responsibly and in moderation. Allied Domecq, North America's vision is to be the "First Choice Supplier" in the hearts and minds of its customers, consumers and employees. For media inquiries, please visit http://press.adsw.com/ . This release contains forward-looking statements about the Companies' financial condition and operations. Any such statements are subject to risks and uncertainties, including changes in economic and market conditions, industry competition, raw material prices, the success of new product introductions, management of growth and other risks noted in the Companies' filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's analysis only as of the date hereof. DATASOURCE: Vita Food Products, Inc.; Allied Domecq Spirits CONTACT: David Karraker of Allied Domecq Spirits, North America, +1-203-221-5573, or ; or Allison Kopcha of The Licensing Company, +1-646-485-4330, or Web site: http://press.adsw.com/

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