New Independent Survey Reports Salesforce.com Customers are Growing Their Businesses with Cloud Computing
February 11 2009 - 8:05AM
PR Newswire (US)
Salesforce CRM customers report exceptional business results: 34%
revenue growth, 17% profit margin improvement, and 25% increase in
overall customer satisfaction SAN FRANCISCO, Feb. 11
/PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the
enterprise cloud computing company, today released the results of
its biannual customer satisfaction survey of more than 3,000 global
customers conducted by independent research firm MarketTools Inc.,
in December 2008. The business executives surveyed are growing
their businesses using Salesforce CRM with a reported 34 percent
increase in revenue growth, 17 percent increase in profit margin
improvement, and a 25 percent increase in overall customer
satisfaction. They are also controlling costs using Salesforce CRM
with a 23 percent decrease in customer service and support costs
and a 27 percent increase in sales productivity. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO) "In times
like these, Salesforce CRM customers are continuing to experience
significant success due to our cloud computing model, which frees
them from the high cost and constraints of traditional software,"
said Marc Benioff, chairman and CEO at salesforce.com. "It is
critical in today's economy that customers are able to grow their
businesses and not their costs. We are proud of the successes our
customers are experiencing with Salesforce CRM." "We had a 44%
increase in sales revenue," said Gigi Ochoa, Business Systems
Developer, NetQos. "Salesforce CRM has been a great investment for
us," said Doug Liljegren, Director of Sales Operations, Data
Systems International. "It has improved visibility to our global
sales opportunities, accelerated our sales processes and enabled us
to better analyze our sales territories across multiple lines of
business. It will be a great tool to maintain sales volume in this
current economy." Demonstrating the loyalty of salesforce.com's
customer base, 94 percent of customers surveyed indicate they
"definitely" or "probably will" continue to use Salesforce CRM in
the future. Ninety-two percent indicate they "definitely" or
"probably will" recommend Salesforce CRM to others. In fact, 77
percent of those surveyed have already recommended salesforce.com
to a colleague. The survey also found that Salesforce CRM is
yielding a strong return on investment for its customers. The
business executive respondents in the survey report rapid
time-to-benefit with Salesforce CRM implementations taking an
average of 44 days without the burden of having to purchase,
install or maintain software or infrastructure. They also report
achieving an average return on investment of 65 percent in less
than one year of implementing Salesforce CRM. In addition, these
same executives report achieving the following business
improvements with Salesforce CRM: -- 52% Increase in lead volume --
36% Increase in service and support productivity -- 33% Increase in
lead conversion rate -- 30% Increase in customer retention -- 27%
Increase in win rates Overall, Salesforce CRM's highest customer
satisfaction rating continues to come from the reliability of the
Salesforce service. Salesforce CRM benefits from the proven
security, reliability and scalability of the multi-tenant Force.com
platform, which allows salesforce.com to continuously deliver new
applications and features seamlessly to all 51,800 customers. Other
top customer satisfaction ratings are the consistency and
readability of the Salesforce CRM user interface; ease of use; and
depth of CRM features. About CustomerSat, Inc. CustomerSat,
acquired by MarketTools, Inc. in 2008, is the leading provider of
real-time enterprise feedback management systems. With solutions
designed to capture data from a variety of "touch points,"
CustomerSat helps clients pinpoint actions and prioritize efforts
to help optimize business performance and provides executives
across the management enterprise with customized reports and
analytics. About salesforce.com Salesforce.com is the enterprise
cloud computing company. The company's portfolio of SaaS
applications, including its award-winning CRM, available at
http://www.salesforce.com/products/, has revolutionized the ways
that customers manage and share business information over the
Internet. The company's Force.com PaaS enables customers,
developers and partners to build powerful on-demand applications
that deliver the benefits of multi-tenancy across the enterprise.
Applications built on the Force.com platform, available at
http://www.force.com/, can be easily shared, exchanged and
installed with a few simple clicks via salesforce.com's Force.com
AppExchange marketplace available at
http://www.salesforce.com/appexchange/. As of October 31, 2008,
salesforce.com manages customer information for approximately
51,800 customers including ABN AMRO, Dow Jones Newswires, Japan
Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
salesforce.com applications should make their purchase decisions
based upon features that are currently available. Salesforce.com
has headquarters in San Francisco, with offices in Europe and Asia,
and trades on the New York Stock Exchange under the ticker symbol
"CRM". For more information please visit
http://www.salesforce.com/, or call 1-800-NO-SOFTWARE. Copyright
(c) 2009 salesforce.com, inc. All rights reserved. Salesforce and
the "no software" logo are registered trademarks of salesforce.com,
inc., and salesforce.com owns other registered and unregistered
trademarks. Other names used herein may be trademarks of their
respective owners.
http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/ DATASOURCE: Salesforce.com CONTACT:
Erin O'Keeffe of salesforce.com, +1-415-536-6150, Web Site:
http://www.salesforce.com/
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