CORRECTING and REPLACING CNET Networks Selects Rapt's Price Management Solution
March 19 2007 - 4:34PM
Business Wire
Please replace the release with the following corrected version due
to multiple revisions. The corrected release reads: CNET NETWORKS
SELECTS RAPT�S PRICE MANAGEMENT SOLUTION Rapt, a leading provider
of pricing and profitability management solutions, announced today
that it will deploy Rapt�s Price Director software in support of
CNET Networks� advertising business. Rapt Price Director will
support CNET Networks online operations across four business units,
delivering pricing controls, management capabilities, and
infrastructure for the business. Rapt�s media solutions have been
deployed at many other leading publishers, allowing those companies
to capture maximum value for their advertising assets and protect
and grow share in the online market. �We are excited to announce
the strengthening of our long-standing working relationship with
CNET Networks,� said Xavier Zang, EVP of Field Operations at Rapt.
�We believe this is further evidence of the distinctive value of
Rapt�s solutions for publishers of premium content and we look
forward to delivering for CNET Networks.� Rapt is the leader in
media monetization solutions, providing technology and advisory
services that drive significant annual revenue uplift by helping
media companies price, predict, and provision their advertising
assets. �As we continue to expand our yield management
capabilities, Rapt was a natural fit given their media industry
knowledge and domain expertise. CNET Networks had the pleasure
years ago of being one of Rapt�s first media clients � we are
thrilled to be continuing that relationship with the adoption of
the Price Director software,� said Sam Parker, Senior Vice
President, Network. The companies began working together with
Rapt�s delivery of advisory services to CNET Networks and this
latest news represents a deepening and strengthening of their
relationship. About Rapt Rapt Inc. is the leading provider of media
monetization solutions. These solutions help companies achieve and
sustain profit and revenue growth objectives through the deployment
of proprietary technology and advisory services. Rapt�s software
enables companies to price, predict, and provision their
advertising assets, while Rapt�s advisory services help companies
design and implement best-practice revenue management processes
across their organization. Rapt�s client base includes CNET
Networks, Dow Jones & Company, Microsoft, MTV Networks, NBC
Universal, Tacoda, The Weather Channel Interactive, Yahoo! and
others. More information about Rapt can be found at: www.rapt.com.
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