TechRepublic Unveils the New IT Community, Blending User, Editorial and Vendor Content Into Vibrant Resource for IT Professional
October 09 2006 - 8:30AM
Business Wire
TechRepublic (http://techrepublic.com.com), the leading online
community for IT professionals and a property of CNET Networks,
Inc. (Nasdaq:CNET), today unveiled a new look, features and
functionality that enable IT professionals to take control of their
information and networking needs. New tagging and personalization
tools, tag-driven vertical search, in-depth forums, as well as a
streamlined look and feel, make it easier than ever for IT
professionals to interact with their peers, find the right
information, and ultimately stay on the cutting edge of IT, on
their terms. The new TechRepublic also creates a neutral meeting
ground for IT professionals and vendors, bringing vendor content
and vendor-driven discussions to center stage in the right context,
inspiring a natural dialogue and information-gathering process
among people who are interested in a particular topic. For example,
IT vendors are now able to work with TechRepublic to have their
experts participate in forums and answer questions one-on-one with
IT professionals. Since it launched in 1999, TechRepublic has
always focused on leveraging interactive media to bring community
and peer discussions to the information gathering process. Its
dynamic approach enabled it to quickly gain status as a premier
content provider for IT professionals, and currently, the site has
the highest concentration of IT professional business technology
purchase influencers of any web site measured within the
IntelliQuest CIMS Business Online Behavior Study (Spring 20061).
The site�s discussion groups and forums, plus a library of more
than 75,000 technical articles, and tips and downloads from
editorial experts, peers and IT vendors, has consistently provided
users the information they need to make critical business decisions
and get their jobs done. �At TechRepublic, we�ve taken the
principles of Web 2.0, which have typically been associated with
consumer sites, and applied them to a business environment to give
our members more control than ever over their access to content and
their experience with the site,� said Stephen Howard-Sarin, vice
president of CNET Networks Business. �By taking our winning formula
to a whole new level, we�re creating an even richer and more
personalized experience for IT professionals.� The new features and
functionality include: Tagging: Widely recognized as a contributor
to the success of popular social media web sites, TechRepublic�s
use of tagging in a business environment lets its community
categorize content on their own terms. Using Business Trax, its own
proprietary behavioral analysis system, and tagging technology,
TechRepublic classifies all content across the site from all
sources � editorial, user-generated, or vendor � and surfaces those
categories everywhere on the site so the members are always
presented with information that is most relevant to what they are
doing. Personalization: TechRepublic gains insight into users�
interests based on the content they tag and can use that
information to offer content suggestions, enhancing their overall
experience. In addition, users are able to save, link and share
valuable content, including vendor content, in their own dedicated
personal �Workspace.� Vertical tag-driven search: To ensure that
members are provided the information they are looking for, new
search technology matches search queries to relevant tags and a
dictionary of IT concepts, companies, and product names. Content
from all sources � editors, users or vendors � are presented in one
search result, which can be sorted by relevance, date and
popularity, giving users more flexibility in how they view the
content. Forums: A staple of TechRepublic�s community, the Forums
are now enhanced with technical debates and Q&A, both navigable
by tags. In addition, vendor voices are welcome in forums, bringing
another valuable voice to the community. About TechRepublic
TechRepublic (www.techrepublic.com), a property of CNET Networks,
Inc, is a leading community for IT professionals that offers the
ultimate peer-to-peer experience. TechRepublic provides
information, tools, and services created by IT Professionals for IT
Professions that help members get their jobs done. TechRepublic�s
members, representing all segments of the IT industry, turn to the
site for IT decision support and professional advice. About CNET
Networks CNET Networks (Nasdaq:CNET)(www.cnetnetworks.com) is a
global media company with some of the most important and valuable
brands on the Web targeting passionate audiences. The company's
brands -- such as CNET, GameSpot, CHOW, TV.com, MP3.com, Webshots,
BNET and ZDNet -- serve the technology, games and entertainment,
business, and community categories. CNET Networks was founded in
1993 and has always been "a different kind of media company"
creating engaging media experiences through a combination of
world-class content and technology infrastructure. 1 IT
professional business technology purchase influencers are defined
as business technology purchase influencers with a CIO/CTO/VP of
MIS/IS/IT job title or a MIS primary job function; results based on
average monthly visitation TechRepublic
(http://techrepublic.com.com), the leading online community for IT
professionals and a property of CNET Networks, Inc. (Nasdaq:CNET),
today unveiled a new look, features and functionality that enable
IT professionals to take control of their information and
networking needs. New tagging and personalization tools, tag-driven
vertical search, in-depth forums, as well as a streamlined look and
feel, make it easier than ever for IT professionals to interact
with their peers, find the right information, and ultimately stay
on the cutting edge of IT, on their terms. The new TechRepublic
also creates a neutral meeting ground for IT professionals and
vendors, bringing vendor content and vendor-driven discussions to
center stage in the right context, inspiring a natural dialogue and
information-gathering process among people who are interested in a
particular topic. For example, IT vendors are now able to work with
TechRepublic to have their experts participate in forums and answer
questions one-on-one with IT professionals. Since it launched in
1999, TechRepublic has always focused on leveraging interactive
media to bring community and peer discussions to the information
gathering process. Its dynamic approach enabled it to quickly gain
status as a premier content provider for IT professionals, and
currently, the site has the highest concentration of IT
professional business technology purchase influencers of any web
site measured within the IntelliQuest CIMS Business Online Behavior
Study (Spring 2006(1)). The site's discussion groups and forums,
plus a library of more than 75,000 technical articles, and tips and
downloads from editorial experts, peers and IT vendors, has
consistently provided users the information they need to make
critical business decisions and get their jobs done. "At
TechRepublic, we've taken the principles of Web 2.0, which have
typically been associated with consumer sites, and applied them to
a business environment to give our members more control than ever
over their access to content and their experience with the site,"
said Stephen Howard-Sarin, vice president of CNET Networks
Business. "By taking our winning formula to a whole new level,
we're creating an even richer and more personalized experience for
IT professionals." The new features and functionality include:
Tagging: Widely recognized as a contributor to the success of
popular social media web sites, TechRepublic's use of tagging in a
business environment lets its community categorize content on their
own terms. Using Business Trax, its own proprietary behavioral
analysis system, and tagging technology, TechRepublic classifies
all content across the site from all sources -- editorial,
user-generated, or vendor -- and surfaces those categories
everywhere on the site so the members are always presented with
information that is most relevant to what they are doing.
Personalization: TechRepublic gains insight into users' interests
based on the content they tag and can use that information to offer
content suggestions, enhancing their overall experience. In
addition, users are able to save, link and share valuable content,
including vendor content, in their own dedicated personal
"Workspace." Vertical tag-driven search: To ensure that members are
provided the information they are looking for, new search
technology matches search queries to relevant tags and a dictionary
of IT concepts, companies, and product names. Content from all
sources -- editors, users or vendors -- are presented in one search
result, which can be sorted by relevance, date and popularity,
giving users more flexibility in how they view the content. Forums:
A staple of TechRepublic's community, the Forums are now enhanced
with technical debates and Q&A, both navigable by tags. In
addition, vendor voices are welcome in forums, bringing another
valuable voice to the community. About TechRepublic TechRepublic
(www.techrepublic.com), a property of CNET Networks, Inc, is a
leading community for IT professionals that offers the ultimate
peer-to-peer experience. TechRepublic provides information, tools,
and services created by IT Professionals for IT Professions that
help members get their jobs done. TechRepublic's members,
representing all segments of the IT industry, turn to the site for
IT decision support and professional advice. About CNET Networks
CNET Networks (Nasdaq:CNET)(www.cnetnetworks.com) is a global media
company with some of the most important and valuable brands on the
Web targeting passionate audiences. The company's brands -- such as
CNET, GameSpot, CHOW, TV.com, MP3.com, Webshots, BNET and ZDNet --
serve the technology, games and entertainment, business, and
community categories. CNET Networks was founded in 1993 and has
always been "a different kind of media company" creating engaging
media experiences through a combination of world-class content and
technology infrastructure. (1) IT professional business technology
purchase influencers are defined as business technology purchase
influencers with a CIO/CTO/VP of MIS/IS/IT job title or a MIS
primary job function; results based on average monthly visitation
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