CNET ZW Data Action Technologies Inc

Service Offers Automated Way to Create, Distribute and Communicate Product Content and Information; Now Available in the U.S., Canada, and Europe After Successful Beta Launch CNET Channel, a property of CNET Networks, Inc. (NASDAQ:CNET) (www.cnetnetworks.com), today announced the launch of PartnerAccess, a new service that automates and streamlines content and communication between technology manufacturers and the channel partners that sell and market their products. PartnerAccess gives manufacturers a simple and easy way to create, distribute and communicate the right information at the right time, empowering channel partners to better merchandise the products, provide a better customer experience, and maximize sales. PartnerAccess is being introduced at the RetailVision Fall 2006 conference (Booth #8 in the Levin Consulting Pavilion -- Centennial Ballroom A, B, C) in Denver, Colorado. Reaching channel partners and communicating with them has been widely regarded as a task that is inefficient and expensive, yet critical to a successful sales pipeline. Today, manufacturers rely on manual, inconsistent processes to create, distribute and communicate up-to-date product content and information. For example, one channel partner may prefer product information faxed, another may want it via email, and yet another wants the manufacturer to send rich product content by CD. It's likely that by the time manufacturers distribute content to each of their channel partners, and the channel partners associate the information with the correct product, the information is already outdated. PartnerAccess solves these problems with an automated approach that also gives manufacturers immediate access to CNET Channel's large and established global distribution network of more than 1,500 channel businesses worldwide. Using PartnerAccess, manufacturers are now able to: -- Create, edit, and enhance all product information with their own branding and multiple types of rich content, such as video, multi-angle photos or users manuals -- Influence and control how their product information is distributed to multiple markets in multiple languages -- Launch new products with a more rapid time-to-market and designate early access of product content to specific channel partners -- Leverage CNET Channel's distribution engine and network, building product content and information once and distributing it many times -- Track and analyze statistics of SKU distribution to channel partners to see what is and what is not actively being sold "With PartnerAccess, CNET Channel has effectively created a strong connection among two large groups with significant communications challenges," said Steve Parrott, general manager of CNET Channel. "Manufacturers are finally able to actively participate in the selling and marketing of their products, and channel partners finally have access to the rich product content and information they need to effectively sell to the end user. We're extremely proud to introduce a service that helps create a community within the channel." The service, which launched in limited release last year, is now available to technology manufacturers and software publishers throughout the U.S., Canada, and Europe. Leading manufacturers such as Overland Storage were among over 300 beta participants worldwide who implemented PartnerAccess. "Our biggest challenge as a manufacturer is providing accurate and timely product information to the channel," said Mike Gearhart, alliance and channel marketing manager, Overland Storage. "With CNET Channel PartnerAccess, we can ensure that channel partners -- large or small -- have the same correct product information, which increases our overall revenue through the channel." For more information about PartnerAccess, please visit its dedicated Web site http://www.partneraccess.com, or call 1-877-276-5560. About CNET Channel CNET Channel (http://www.cnetchannel.com), a property of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 2.7 million technology products worldwide. CNET Channel's data is maintained in 13 languages and supports online catalogs in 35 national markets, giving us an unmatched global presence. Customers include CDW, CompUSA, Dell, HP, Insight, Microsoft, OfficeMax, Sony, Yahoo!, and hundreds more. For more information, visit www.cnetchannel.com. About CNET Networks CNET Networks is a global media company with some of the most important and valuable brands on the Web targeting passionate audiences. The company's brands -- such as CNET, GameSpot, TV.com, MP3.com, Webshots, BNET and ZDNet -- serve the technology, games and entertainment, business, and community categories. CNET Networks was founded in 1993 and has always been "a different kind of media company" creating engaging media experiences through a combination of world-class content and technology infrastructure.