ZDNet Launches Comprehensive Site for Government IT Professionals; Resource Serves ZDNet's Large Audience of Government Decision
August 09 2005 - 1:04PM
Business Wire
Launches with Face-to-Face Video Interview with Philadelphia's CIO
Dianah Neff ZDNet, a comprehensive guide for IT professionals and a
property of CNET Networks, Inc. (Nasdaq:CNET), today launched ZDNet
Government (http://government.zdnet.com), a complete Web site
catering to the interests of IT professionals who work in the
public sector, including the 220,000(1) unique users that today use
CNET Networks' portfolio of business sites. The site features news,
blogs, white papers, video, and discussions on the topics these
professionals care about most. For example, today's launch includes
a video interview between ZDNet Editor-in-Chief Dan Farber and
Philadelphia's CIO Dianah Neff, focused on Neff's widely debated
hope to have her city give citizens low-cost wireless Internet
access. ZDNet Government also offers a platform to showcase the
government-related technology news the company has been producing
for years, such as reporting from CNET News.com's award-winning
political correspondent, Declan McCullagh. ZDNet, along with CNET
News.com, TechRepublic, and BNET, is part of CNET Networks' B2B
Portfolio, a collection of Web sites that serve the needs and
interests of business and technology professionals. Today, the CNET
B2B Portfolio reaches 6 million business technology decision makers
online(2), giving it the largest reach of any online IT network.
Today's launch signals ZDNet's interest in serving the needs of
vertical industries that are significantly represented in its
registered user base. "We focus on using research to gain deep
insight into the needs of our users, so that our editorial and
vendor content address the challenges they face everyday as IT
professionals," said Stephen Howard-Sarin, vice president of the
Business Technology Portfolio at CNET Networks. "With the launch of
ZDNet Government, we're taking that philosophy even further by
building a site dedicated to a very specific group of users with
very specific needs." ZDNet Government offers its users a rich set
of resources that help them research prospective technologies and
best practices, stay in touch with industry news, and engage with
like-minded peers to share ideas and professional advice. Resources
being launched today include: -- White Paper Directory: 5,000 case
studies, white papers and other downloadable assets that directly
address the specific issues concerning IT pros in government. --
Blogs: Real-world perspective on managing technology at the city,
state, and federal level sets the editorial agenda for ZDNet
Government. Editorial staff and select contributors offer authentic
perspective on IT in government, including Phil Windley, blogger
and former CIO for the state of Utah, and Ramon Padilla, longtime
government IT columnist for TechRepublic. -- Industry News from
Around the Web: Using RSS feeds, ZDNet Government offers a single
place to find relevant government-related stories from a variety of
sources, ranging from government trades to mainstream news filtered
for relevance. -- Discussion Groups from TechRepublic: ZDNet
Government highlights discussions from TechRepublic's community of
IT professionals. User and editorial tagging determines which
peer-to-peer exchanges get shared on the site. -- Rich Video
Content: Beginning with the Philadelphia CIO interview and a series
of Whiteboard videos, ZDNet will deliver top-quality broadband
content. Marketers interested in reaching this key vertical segment
of IT have already identified ZDNet as an optimal marketing
environment, creating targeted campaigns that communicate their
offerings. Now, with ZDNet Government, companies have a highly
focused resource to directly reach this important vertical
industry. Through the ZDNet Government Directory, which houses
thousands of assets like white papers and case studies, marketers
can take advantage of lead-generation programs with guaranteed
results. About ZDNet ZDNet (www.zdnet.com) is a comprehensive guide
for decision makers building shortlists for their IT priorities.
Business professionals in charge of technology rely on ZDNet to
deliver deep insight into IT Planning, vendor consideration, and
product selection. The site offers daily news, white papers,
Webcasts, editorial analysis, peer feedback, and ongoing research.
About CNET Networks CNET Networks, Inc. is a worldwide media
company and creator of content environments for the interactive
age. CNET Networks takes pride in being "a different kind of media
company," creating richer, deeper interactive experiences by
combining the wisdom and passion of users, marketers and its own
expert editors. CNET Networks' leading brands -- such as CNET,
GameSpot, MP3.com, Webshots and ZDNet -- focus on the personal
technology, entertainment and business technology categories. The
company has a strong presence in the US, Asia and Europe. (1)
Intelliquest, 2004 (2) Nielsen NetRatings, Q2 2005
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