CNET.com Goes Wireless, Introduces ''CNET Mobile''; Consumers On-the-Go Can Shop for the Latest Tech Gadgets with Confidence, Ac
June 13 2005 - 9:00AM
Business Wire
CNET (www.cnet.com), the trusted, unbiased resource for people
interested in enhancing their life with personal technology and a
property of CNET Networks, Inc. (Nasdaq:CNET), today announced CNET
Mobile (http://mobile.cnet.com), a free service for shoppers
on-the-go. CNET Mobile helps people make smart decisions on tech
gadgets as they shop, with unbiased reviews, ratings, user
opinions, and price comparisons on more than a million high-tech
products such as MP3 players, cell phone and flat-screen TVs, all
accessible through any Internet-enabled cell phone or PDA. Before
purchasing in retail stores, 74% of consumers research one or more
products online.(1) Consumers can spend several hours comparing
products and prices, and consulting with friends and family before
making a tech buying decision. After they've selected the right
gear, they visit stores, only to find new and potentially better
options. CNET Mobile provides a trusted pocket guide, helping
people avoid impulse purchases by making it easy for them to access
CNET's vast buying resources. Available through Internet-enabled
mobile phones or wireless devices (the mobile carrier can specify
whether this function is offered), users enter "http://m.cnet.com"
in their browser and will be instantly connected to CNET Mobile.
Users can search by product name, keyword, manufacturer, category
or part number, and will be able to access product specifications,
in-stock status, prices, and also receive full product information
through email. "Consumers spend hours researching for the perfect
gadget, but the product selection can look completely different
when they get to the store," said Franco Ruggeri, director of
product development at CNET.com. "Using CNET Mobile, shoppers can
quickly access the same expert editorial advice and unbiased
opinions right there in the stores and know they're getting the
best deal possible." About CNET.com CNET, a property of CNET
Networks, Inc., is dedicated to helping people buy and use personal
technology to enhance and enrich their lives. CNET's award winning
editorial staff reviews thousands of products each year, providing
expert and unbiased advice on what products to buy. The site also
offers help and how-to features enhanced with video content that
visually shows consumers how to get the most out of technology once
they own it. And, with an extensive directory of more than 400,000
products and price comparisons, CNET also gives consumers the most
up-to-date and efficient shopping resource on the Web. About CNET
Networks, Inc. CNET Networks, Inc. is a worldwide media company and
creator of content environments for the interactive age. CNET
Networks takes pride in being "a different kind of media company,"
creating richer, deeper interactive experiences by combining the
wisdom and passion of users, marketers and its own expert editors.
CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com,
Webshots, and ZDNet -- focus on the personal technology,
entertainment, and business technology categories. The company has
a strong presence in the US, Asia and Europe. (1)BIGresearch, March
2005
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