CNET Networks Launches TV.com; Information on More than 2,500 TV Series from the 1940s to Today, from The Brady Bunch to Despera
June 02 2005 - 7:00AM
Business Wire
CNET Networks, Inc. (Nasdaq:CNET) today launched TV.com
(www.tv.com), the online community and information resource for
today's passionate TV fan. TV.com provides today's increasingly
fragmented TV audiences a place to meet people with similar
interests, discuss favorite shows, find new programs, and access a
wealth of information on more than 2,500 TV series from the 1940s
to today, from The Brady Bunch to Desperate Housewives. TV.com
builds on the viral success of TVTome, a user-driven TV content
site CNET Networks acquired in January of 2005 to form the
foundation of TV.com. It launches with innovative new social
networking, community, and navigation features that further enhance
the site for the nearly 3.5 million TV fans that visit monthly(1).
CNET Networks will make the announcement today from The NASDAQ
Stock Market, where Chairman and CEO Shelby Bonnie will open the
market in commemoration of the company's 10th anniversary on the
Web. "TV.com is a great example of our successful ongoing strategy
to expand our business, entering new content categories with Web
sites that fulfill the needs of active, passionate audiences," said
Bonnie. "TV.com brings our brand of engaging interactive content
environments to people who love specific TV shows enough to learn
more about them, contribute their knowledge and opinions, and meet
others who share their interests." The communal nature of TV is
changing fast. Thanks to the proliferation of channels and program
options, and the rapid adoption of DVDs and DVRs that let people
watch shows on-demand, TV viewers are increasingly watching
different shows at different times. This makes it harder and harder
to come by the traditional "water cooler" conversation about last
night's hit TV show. At the same time, popular shows such as 24 and
Lost are engaging viewers more deeply than ever, with complex,
multifaceted plots, and detailed storylines that evolve over time,
making each episode a "must see" event and something fans want to
talk about. TV.com fills the gap, providing a consistent,
easy-to-use destination that lets people find and engage with
others who share their passion for a specific TV show no matter
when it was produced or broadcast, as well as access a wealth of
information about each series' stars, writers, episodes, and more.
"TV.com is designed to complement the way many people watch TV
today, and the way everyone will watch TV tomorrow," said Vince
Broady, CNET Networks' Senior Vice President, Games &
Entertainment. "For every show on every network, it provides an
instant, on-demand connection to information, trivia, and community
so that fans can engage with the show and each other long after the
episode, season, or even the entire series is over." At TV.com,
fans can view a complete list of episodes of a specific show, find
comprehensive information about a single episode including a list
of all of the actors that appeared in it, and go even deeper to get
complete background, news, and photos of a specific actor. Users
can go beyond consuming information and actually contribute through
TV.com's cutting-edge community capabilities. The site leverages
"architected participation," a CNET Networks innovation that
enables TV.com to efficiently moderate and organize user
contributions -- from data submissions, to reader reviews, to
message boards -- and surface the highest-quality material in a way
that is most relevant and useful to other users. TV.com enhances
CNET Networks' demographic reach, including more exposure to the
female market. The site enables CNET Networks to establish
relationships with a wider range of advertisers, such as TV
networks, and marketers that want additional exposure to the
audiences of specific TV shows or program categories. Launch
sponsors include HBO, The Discovery Channel, and Vivendi. TV.com
also features an innovative brand-focused ad unit called "skins,"
which enables advertisers to send a strong integrated brand message
by surrounding the content on all four sides with a backdrop of
appealing visuals, in addition to the ad unit featured on the page.
As TV.com evolves, it will work seamlessly with CNET Networks'
other entertainment properties -- including GameSpot and MP3.com --
to allow users to easily and naturally follow their interests
across all media types. (1) comScore, April 2005 About CNET
Networks, Inc. CNET Networks, Inc. is a worldwide media company and
creator of content environments for the interactive age. CNET
Networks takes pride in being "a different kind of media company,"
creating richer, deeper interactive experiences by combining the
wisdom and passion of users, marketers and its own expert editors.
CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com,
Webshots, and ZDNet -- focus on the personal technology,
entertainment, and business technology categories. The company has
a strong presence in the US, Asia and Europe.
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