CNET (www.cnet.com), the trusted, unbiased resource for people interested in enhancing their life with personal technology and a property of CNET Networks, Inc. (Nasdaq:CNET), today launched "CNET Digital Home DIY," the interactive do-it-yourself resource for people who want to integrate today's latest technology products and solutions into their home. CNET Digital Home DIY underscores CNET.com's commitment to helping consumers unlock the potential of technology with the addition of even more original help and how-to content to complement its expert, unbiased product reviews. CNET Digital Living DIY (http://digitalhome.cnet.com) will be a growing library of projects that will expand over time based on the topics that interest CNET.com users most, letting people line-up projects they can tackle themselves throughout the home. At launch, it features three "starter" projects that explain the basics that are essential for building the digital dream home. Consumers can then move onto one of the six room-specific projects that cover core home spaces, including the kitchen, living room, den, bedroom, and the home office. CNET Digital Home DIY combines an engaging visual representation of the house with links to projects and advice that helps people choose the technologies that best match their tastes and budgets. Featuring original content from CNET.com's expert editors and its community of experienced tech enthusiasts, CNET Digital Home DIY includes product recommendations and comparisons, animated tutorials, and videos showcasing ultimate set-ups. Community features include forums for the exchange of advice and ideas, as well as "CNET's Hot Houses," which features the latest and greatest in home technology through a partnership with Electronic House, and "Show Us Yours," a showcase of CNET's users' technology choices and how they integrate tech into their homes. In addition, the CNET Home Installation Directory (http://homeinstallation.cnet.com) provides those who aren't the do-it-yourself type with a way to find local businesses that can help. "More than ever, consumers recognize that today's technology can enhance their lifestyle and they want to upgrade their home environments with the right products," said John Morris, director of category development for CNET.com Home. "The new, highly visual Digital Home offers simple, step-by-step advice from expert editors that guides consumers to the right products, shows them how to leverage what they already have, and how to make it all work together. CNET also has highly-qualified, tech-savvy consumers among its audience, making it the ideal place to exchange ideas and experiences." CNET Digital Home DIY's three starter projects include: Broadband, Home Automation, and Networking. Each provides insight into the importance of these foundational technologies and how to get started with set-up and installation. In addition, the six room projects incorporate four key elements to help walk a user through each one: -- Why - Centered on the theme "Convince Me!" CNET.com's editors and its users give their perspective on why consumers need to do the project, including the editors' top five reasons for doing the project, and comments from users -- What - Before jumping into a project, learn what products are essential with a before you begin checklist, a list of featured products and editors' recommendations and a host of additional resources -- How - Step-by-step, animated tutorials with introductory text that show a user exactly how to do a project -- Examples - A showcase of CNET.com's community featuring video of their digital dream home set-ups, Show Us Yours profiles, and links to CNET Community Forums CNET Digital Home DIY also features contextually integrated information from technology sponsors. Starting with charter participants Intel and Dell, CNET Digital Home DIY makes ads a welcome addition to the user experience. Additionally, new marketing opportunities like the Vendor Content Showcase and the Custom Environment offer companies unique integration where they can provide in-depth information about their products and services and gain more visibility during the consideration phase of the buying process. "Intel is committed to developing new technology platforms and services that drive the digital revolution in the home and help consumers to embrace the idea of integrating technology into their lives and homes," said Bill Leszinske, director, digital home marketing and planning at Intel Corporation. "The Vendor Content Showcase on CNET Digital Home DIY is a great vehicle for us to further deliver our digital home vision and valuable content to consumers within a contextually relevant environment." "We know that our audience is interested in getting relevant and useful information from vendors," said Candy Meyers, senior vice president of CNET.com. "CNET Digital Living DIY is an opportunity to make this information available alongside our editorial content and community features to truly offer a complete package for our audience." About CNET.com CNET, a property of CNET Networks, Inc., is dedicated to helping people buy and use personal technology to enhance and enrich their lives. CNET's award winning editorial staff reviews thousands of products each year, providing expert and unbiased advice on what products to buy. The site also offers help and how-to features enhanced with video content that visually shows consumers how to get the most out of technology once they own it. And, with an extensive directory of more than 400,000 products and price comparisons, CNET also gives consumers the most up-to-date and efficient shopping resource on the Web. About CNET Networks, Inc. CNET Networks, Inc. is a worldwide media company and creator of content environments for the interactive age. CNET Networks takes pride in being "a different kind of media company," creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers and its own expert editors. CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the personal technology, entertainment, and business technology categories. The company has a strong presence in the US, Asia and Europe.
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