CNET.com Launches ''Digital Home DIY,'' the Interactive, Do-It-Yourself Guide to Creating a High-Tech Dream Home; Virtual House
June 01 2005 - 8:31AM
Business Wire
CNET (www.cnet.com), the trusted, unbiased resource for people
interested in enhancing their life with personal technology and a
property of CNET Networks, Inc. (Nasdaq:CNET), today launched "CNET
Digital Home DIY," the interactive do-it-yourself resource for
people who want to integrate today's latest technology products and
solutions into their home. CNET Digital Home DIY underscores
CNET.com's commitment to helping consumers unlock the potential of
technology with the addition of even more original help and how-to
content to complement its expert, unbiased product reviews. CNET
Digital Living DIY (http://digitalhome.cnet.com) will be a growing
library of projects that will expand over time based on the topics
that interest CNET.com users most, letting people line-up projects
they can tackle themselves throughout the home. At launch, it
features three "starter" projects that explain the basics that are
essential for building the digital dream home. Consumers can then
move onto one of the six room-specific projects that cover core
home spaces, including the kitchen, living room, den, bedroom, and
the home office. CNET Digital Home DIY combines an engaging visual
representation of the house with links to projects and advice that
helps people choose the technologies that best match their tastes
and budgets. Featuring original content from CNET.com's expert
editors and its community of experienced tech enthusiasts, CNET
Digital Home DIY includes product recommendations and comparisons,
animated tutorials, and videos showcasing ultimate set-ups.
Community features include forums for the exchange of advice and
ideas, as well as "CNET's Hot Houses," which features the latest
and greatest in home technology through a partnership with
Electronic House, and "Show Us Yours," a showcase of CNET's users'
technology choices and how they integrate tech into their homes. In
addition, the CNET Home Installation Directory
(http://homeinstallation.cnet.com) provides those who aren't the
do-it-yourself type with a way to find local businesses that can
help. "More than ever, consumers recognize that today's technology
can enhance their lifestyle and they want to upgrade their home
environments with the right products," said John Morris, director
of category development for CNET.com Home. "The new, highly visual
Digital Home offers simple, step-by-step advice from expert editors
that guides consumers to the right products, shows them how to
leverage what they already have, and how to make it all work
together. CNET also has highly-qualified, tech-savvy consumers
among its audience, making it the ideal place to exchange ideas and
experiences." CNET Digital Home DIY's three starter projects
include: Broadband, Home Automation, and Networking. Each provides
insight into the importance of these foundational technologies and
how to get started with set-up and installation. In addition, the
six room projects incorporate four key elements to help walk a user
through each one: -- Why - Centered on the theme "Convince Me!"
CNET.com's editors and its users give their perspective on why
consumers need to do the project, including the editors' top five
reasons for doing the project, and comments from users -- What -
Before jumping into a project, learn what products are essential
with a before you begin checklist, a list of featured products and
editors' recommendations and a host of additional resources -- How
- Step-by-step, animated tutorials with introductory text that show
a user exactly how to do a project -- Examples - A showcase of
CNET.com's community featuring video of their digital dream home
set-ups, Show Us Yours profiles, and links to CNET Community Forums
CNET Digital Home DIY also features contextually integrated
information from technology sponsors. Starting with charter
participants Intel and Dell, CNET Digital Home DIY makes ads a
welcome addition to the user experience. Additionally, new
marketing opportunities like the Vendor Content Showcase and the
Custom Environment offer companies unique integration where they
can provide in-depth information about their products and services
and gain more visibility during the consideration phase of the
buying process. "Intel is committed to developing new technology
platforms and services that drive the digital revolution in the
home and help consumers to embrace the idea of integrating
technology into their lives and homes," said Bill Leszinske,
director, digital home marketing and planning at Intel Corporation.
"The Vendor Content Showcase on CNET Digital Home DIY is a great
vehicle for us to further deliver our digital home vision and
valuable content to consumers within a contextually relevant
environment." "We know that our audience is interested in getting
relevant and useful information from vendors," said Candy Meyers,
senior vice president of CNET.com. "CNET Digital Living DIY is an
opportunity to make this information available alongside our
editorial content and community features to truly offer a complete
package for our audience." About CNET.com CNET, a property of CNET
Networks, Inc., is dedicated to helping people buy and use personal
technology to enhance and enrich their lives. CNET's award winning
editorial staff reviews thousands of products each year, providing
expert and unbiased advice on what products to buy. The site also
offers help and how-to features enhanced with video content that
visually shows consumers how to get the most out of technology once
they own it. And, with an extensive directory of more than 400,000
products and price comparisons, CNET also gives consumers the most
up-to-date and efficient shopping resource on the Web. About CNET
Networks, Inc. CNET Networks, Inc. is a worldwide media company and
creator of content environments for the interactive age. CNET
Networks takes pride in being "a different kind of media company,"
creating richer, deeper interactive experiences by combining the
wisdom and passion of users, marketers and its own expert editors.
CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com,
Webshots, and ZDNet -- focus on the personal technology,
entertainment, and business technology categories. The company has
a strong presence in the US, Asia and Europe.
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