CNET.com's Dad and Grad Gift Guides Help Consumers Find the Hottest Tech Gadgets for Upcoming Celebrations; Focus on Personality
May 31 2005 - 9:01AM
Business Wire
CNET (www.cnet.com), the trusted, unbiased resource for people
interested in enhancing their life with personal technology and a
property of CNET Networks, Inc. (Nasdaq:CNET), today announced its
annual Dad and Grad Gift Guides. With consumer electronics devices
like TVs, MP3 players, digital cameras, and cell phones hotter than
ever, the editors at CNET.com offer this year's gift givers expert
opinions and unbiased advice on the best products for graduates
embarking on a new journey or dads who simply deserve some special
attention this Father's Day. Products like MP3 players, cell phones
and flat screen TVs are cheaper than ever, making them realistic
gift options. Many of today's MP3 players are available under $150
and offer features like long battery life, huge storage to
capabilities, FM tuners, and recording options. Cell phones that
take and send pictures, and allow users to view streaming and
downloaded video, are also becoming increasingly affordable. Even
flat screen TVs like 42-inch Plasmas can be bought for under $1500.
Each guide is organized by most popular products, as well as by
personality type so that shoppers can find the right gift based on
a person's hobbies, interests and tech expertise. The Dad's Gift
Guide (http://dads.cnet.com) includes categories such as "Gadget
Hound," "Big Screen Dad," "Mr. Frugal," "Sugar Daddy," "Cool Dad,"
"Coach Dad," "Gamer Dad," and "Do-It-Yourself Dad." The Grad's Gift
Guide (http://grads.cnet.com) takes a different approach, helping
shoppers determine the right product for grads who want to be
successful in their future endeavors. It is categorized by
interests including business, design, travel, music, economics,
gaming, media and photography. "Father's Day and Graduation often
make you think of ties and golf balls, so with CNET.com's gift
guides, we tried to take the guesswork out and help folks find
ultra-cool gadgets that will impress Dads, grads and everybody
else," said Tom Merritt, editor at CNET.com. "Technology isn't just
for geeks. We're reviewing tools you use in your daily life and
part of the fun is showing them off, whether it's a new portable
game device or a smart phone. CNET.com's gift guides help you
narrow down your choices and find that perfect gift." Here is a
sampling of the valuable editorial advice these guides offer: --
Portable Audio -- When choosing the right MP3 player, consider the
recipient's likely usage needs. Flash-based players, such as
Creative's Nomad MuVo line, are tiny and known for their shockproof
operation making it ideal for athletic types, says James Kim,
CNET.com's MP3 players and digital audio product editor. -- Cell
phones/handhelds -- When selecting a cell phone, make sure to hold
the phone in your hand and close to your ear, to see how it fits. A
flip phone, such as LG VX7000, is great for those who want to
prevent unintentional calls, says Kent German, editor covering cell
phones at CNET.com. -- Laptops -- If you spent a lot of your days
traveling, consider weight and size. Ultraportables, such as the
Dell Latitude X1, can weigh less than 4 pounds and don't take up
too much space in your carry-on baggage, says Justin Jaffe, editor
covering laptops at CNET.com. Members of the media interested
speaking with a CNET.com editor about technology products for dads
and grads should contact Jenifer Concepcion in the CNET Networks
public relations department, 415-344-2441 or
jenifer.concepcion@cnet.com. About CNET.com CNET, a property of
CNET Networks, Inc., is dedicated to helping people buy and use
personal technology to enhance and enrich their lives. CNET's award
winning editorial staff reviews thousands of products each year,
providing expert and unbiased advice on what products to buy. The
site also offers help and how-to features enhanced with video
content that visually shows consumers how to get the most out of
technology once they own it. And, with an extensive directory of
more than 400,000 products and price comparisons, CNET also gives
consumers the most up-to-date and efficient shopping resource on
the Web. About CNET Networks, Inc. CNET Networks, Inc. is a
worldwide media company and creator of content environments for the
interactive age. CNET Networks takes pride in being "a different
kind of media company," creating richer, deeper interactive
experiences by combining the wisdom and passion of users, marketers
and its own expert editors. CNET Networks' leading brands -- such
as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the
personal technology, entertainment, and business technology
categories. The company has a strong presence in the US, Asia and
Europe.
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