BEIJING, Feb. 11 /Xinhua-PRNewswire-FirstCall/ -- China's leading diversified financial media group Xinhua Finance Media ("XFMedia", Nasdaq: XFML), announced today that its Production Group has completed a project with CCTV's Sports Channel to revamp its channel image in time for the 2008 Beijing Olympic Games this summer. The Sports Channel of China Central Television (better known as CCTV5), which re-branded itself the CCTV Olympics Channel as from January 1, 2008, is the only officially authorized China-based broadcaster for the Beijing Olympic Games. As a long-term service provider for CCTV5, XFMedia's Production Group provided repositioning services for the channel, including the development, graphic design and production of the branding and image of the channel. In total, 16 trailers and bumpers have been produced for Olympic-related shows, news programs and event broadcasts, some of which have already been aired. Trailers are typically short advertisements for a program or short film strips that are shown at the beginning and end of a program. Bumpers are short graphics broadcast for a few seconds between programs that identify and self- advertise the channel. In addition, XFMedia's Production Group helped create other channel identity elements such as animation, iconographies, titles and on-screen logos. "We are delighted to provide channel repositioning services for CCTV5 and to play a role in a world-class event such as the Olympics," said Ms. Fredy Bush, XFMedia's CEO. "It is a tribute to our capabilities to be selected. It is exciting to know that our designs will be seen by billions of people around the world." During the fourth quarter of 2007, XFMedia also provided brand-building, logo design and animation services to other top television channels in China including the worldwide English-speaking channel CCTV 9 and the nationwide Travel Channel, key provincial satellite channels such as Tianjin Satellite TV, Jiangsu Satellite TV and Xinjiang Satellite TV, and popular local channels including Chengdu TV, Chengdu Economic Information and Service Channel, Chengdu Film, TV and Art Channel, and Shenzhen Shopping Channel. XFMedia has won a number of awards for its production services. Recently in November 2007, one of its subsidiaries under the Production Group was named Top 100 of the 2007 Cultural & Creative Industry Yearly Award, along with other winners such as Shanda Entertainment, Sina.com, Focus Media, Hunan Satellite TV, and Sohu.com. The Yearly Award was jointly presented by Guanghua Foundation and the Committee of the 2nd China (Beijing) International Cultural & Creative Industry Expo held by the State Administration of Radio Film and Television, General Administration of Press and Publication, P.R .C. and the People's Government of Beijing Municipality. XFMedia's Production Group produces a diverse array of quality programming, animated shows and television drama series, as well as special effects and TV channel packaging services. About Xinhua Finance Media Limited Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial media group targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained. Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ . Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law. For more information: Xinhua Finance Media Joy Tsang Tel: +86-21-6113-5999, +86-136-2179-1577 Email: DATASOURCE: Xinhua Finance Media Limited CONTACT: Joy Tsang of Xinhua Finance Media, +86-21-6113-5999, +86-136-2179-1577, or Web Site: http://www.xinhuafinancemedia.com/

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