BEIJING, Aug. 10 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media ("XFMedia"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, announced that its Advertising Group has been appointed as the exclusive strategic partner of a unit under China's General Administration of Sport to jointly operate and manage the "The China All Stars Support and Promotion Group for the 2008 Beijing Olympic Games" (the "Promotion Group"), an organization created to assist the Beijing Organizing Committee for the Games ("BOCOG") to popularize the Olympics and promote Chinese culture to the world. Before and during the 2008 Beijing Olympics, the Promotion Group will organize and manage public activities, cultural performances and charitable competitions with Olympic official partners, sponsors and suppliers. Film and television stars from mainland China, Hong Kong and Taiwan along with prominent athletes and coaches organized into over 10 All-Star teams will take part in various events, including the China All Stars Soccer Team, China All Stars Basketball Team, and Hong Kong All Stars Soccer Team. In addition, XFMedia is granted a right to jointly organize "Olympic Live Sites" in various cities in China. The Olympic Live Sites will be large-scale plazas with a large LED screen where large numbers of people can watch broadcasts of sports events and entertainment activities, plus an outdoor stage for performances by the All-Star teams. XFMedia will provide exclusive support and marketing of the Olympic Live Sites in selected cities, providing sponsorship opportunities. "I am delighted that we have been chosen to promote the 2008 Beijing Olympics Games, as it reflects our nationwide marketing and promotion capabilities," Xinhua Finance Media CEO Ms Fredy Bush said. "The partnership also validates our vision in playing a prominent role in the Olympic related market. While we are enhancing our business and brand visibility through this internationally high profile event, we are also committed to facilitating the promotion of the Chinese culture to the world," Ms Bush added. XFMedia's Advertising Group designs, produces and places advertising with integrated campaigns that reach television, radio, newspapers, magazines, online and outdoor media in China as well as individual customers through below-the-line initiatives. About Xinhua Finance Media Limited Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained. Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ . Xinhua Finance Media is a subsidiary of Xinhua Finance Limited ("XFL"; TSE Mothers: 9399), China's premier financial information and media service provider. XFL owns 36.8% of the equity and 85.4% of the voting rights of XFMedia through its holding of class B common shares, which have ten votes per share. The investing public, the company's China partners, executives and staff own class A common shares in the company with one vote per share. The dual-class common share structure was created to accommodate the regulatory landscape of China's media sector. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements. Among other things, expectations about the Chinese advertising market and quotations from management in this announcement contain forward- looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties are risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of April 19, 2007, and XFMedia undertakes no duty to update such information, except as required under applicable law. For more information: China Xinhua Finance Media Joy Tsang Tel: +86-21-6113-5999, +86-136-2179-1577 Email: DATASOURCE: Xinhua Finance Media CONTACT: Ms. Joy Tsang of XFMedia, +86-21-6113-5999, or +86-136-2179-1577, or web Site: http://www.xinhuafinancemedia.com/

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