WISe.ART the Digital Art Platform of
WISeKey, Unveils the Renaissance Coin: Revolutionizing Art
Investment and Preservation with a Unique Blend of Technology and
HeritageCooperation between WISe.ART Pedro
Sandoval and Global Market of Artification
(GMA)
GENEVA/Madrid/Rome
– November 13, 2023 - WISeKey International Holding
Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leader in
cybersecurity, digital identity, and Internet of Things (IoT)
solutions operating as a holding company, today announced its
WISe.ART subsidiary is unveiling the Renaissance Coin:
Revolutionizing Art Investment and Preservation with a Unique Blend
of Technology and Heritage.
WISe.ART, a leading innovator in the digital art
and luxury collectibles market, is set to launch the Renaissance
Coin in January 2024, a groundbreaking initiative that marks a new
era in art investment and preservation. This launch represents a
significant divergence from traditional cryptocurrencies and NFTs,
offering a regulated, secure investment avenue linked to tangible,
physical art assets."The inaugural project of the WISe.ART Digital
Renaissance initiative proudly features the exceptional work of
renowned artist Pedro Sandoval, who is also the creative mind
behind the exquisite medal showcased here. Embodying a fusion of
contemporary artistry and classical inspiration, Pedro Sandoval is
set to unveil a unique collection of Digital Renaissance Art,
deeply influenced by the Italian masters. This captivating series,
representing the first phase of the project, is poised for its
grand unveiling at Davos 2024, heralding a new epoch in the
blending of digital innovation with traditional art forms."
“WISe.ART, in collaboration with prestigious
artists, collectors, museums, and galleries, is excited to
introduce the ‘Italy Digital Renaissance Project.’ From 2024 to the
2025 Jubilee year, WISe.ART partners will embark on a significant
endeavor to digitize the historical heritage of Italian Renaissance
art using ultra-high-quality images and digital enhancements. This
project represents a pivotal moment in ushering Italian art
heritage into the digital age, making it accessible to a global
audience.
As part of this initiative, a unique Renaissance
coin will be introduced, enabling individuals to acquire remarkable
historical treasures through WISe.ART. The project will connect art
enthusiasts from around the world through the Internet, allowing
them to explore and appreciate this extraordinary artistic
heritage, some of which was previously only accessible within
museums and historic buildings. Thanks to this technology, these
treasures can now be visualized and enjoyed by people
worldwide.”
Revolutionizing Art Investments with Art
Security Tokens: The Renaissance Coin is a pioneering venture,
distinct from Bitcoins and NFTs. Operating within a regulated
market framework, these Art Security Tokens provide legal
protections akin to traditional securities like stocks and bonds,
offering a secure and legally compliant investment option in the
art world.
Bridging the Physical and Digital Realms: Unlike
conventional digital assets, Art Security Tokens embody the value
of physical artworks, creating a tangible link between the art
piece and its digital representation. This integration fosters a
novel investment experience that respects the legacy and
materiality of art.
Advanced Technology at the Core: The WISe.ART
platform leverages state-of-the-art blockchain technology,
including the storage of digital twins as NFTs on Hedera
blockchain. This ensures a secure, efficient, and transparent
marketplace for trading luxury collectibles and artwork.
Balancing KYC and Anonymity for Exclusive
Trading: In an innovative approach, the WISe.ART platform maintains
a balance between Know Your Customer (KYC) regulations and user
anonymity. This is facilitated through the use of the TrustECoin
token, launching in May, enabling discreet yet compliant trading of
NFTs.
Two Decades of Trusted Security and
Authenticity: WISeKey, with its rich heritage in security and
object authentication, ensures the highest standards of security
and authenticity for the physical artworks and their digital twins,
effectively minimizing digital counterfeiting risks.
Strategic Multichain Approach and Global
Partnerships: Through strategic partnerships with Hedera, WISeKey
fortifies its unique market position. This multichain strategy
enhances the platform’s capabilities in crypto market expertise and
innovative data market offerings.
The Italy Digital Renaissance Project – A
Digital Ode to Heritage: An integral component of this initiative
is the ‘Italy Digital Renaissance Project.’ Aimed at digitizing the
opulent heritage of Italian Renaissance art, this project opens
doors to a global audience, offering high-quality digital
renditions of historically significant artworks. This endeavor
promises to bring the splendors of the Italian Renaissance to the
fingertips of art lovers worldwide.
Connecting the Global Art Community: The
Renaissance Coin and the digitization of Renaissance art herald a
new age of global art engagement. This initiative enables art
enthusiasts, collectors, and historians around the world to explore
and appreciate masterpieces that were once limited to the confines
of museums and exclusive collections.
WISeKey offers advanced
cybersecurity solutions that protect digital communications and
transactions, secure digital identities, and maintain the
trustworthiness of electronic systems. Their key activities revolve
around the secure provision of cryptographic root keys, management
of a robust Public Key Infrastructure (PKI), and the generation and
management of trusted digital identities.
About WISeKeyWISeKey International Holding
Ltd (“WISeKey”, SIX: WIHN; Nasdaq: WKEY) is a global leader in
cybersecurity, digital identity, and IoT solutions platform. It
operates as a Swiss-based holding company through several
operational subsidiaries, each dedicated to specific aspects of its
technology portfolio. The subsidiaries include (i) SEALSQ Corp
(Nasdaq: LAES), which focuses on semiconductors, PKI, and
post-quantum technology products, (ii) WISeKey SA which specializes
in RoT and PKI solutions for secure authentication and
identification in IoT, Blockchain, and AI, (iii) WISeSat.Space AG
which focuses on space technology for secure satellite
communication, specifically for IoT applications, and (iv) WISe.ART
Corp which focuses on trusted blockchain NFTs and operates the
WISe.ART marketplace for secure NFT transactions.
Each subsidiary
contributes to WISeKey’s mission of securing the internet while
focusing on their respective areas of research and expertise. Their
technologies seamlessly integrate into the comprehensive WISeKey
platform. WISeKey secures digital identity ecosystems for
individuals and objects using Blockchain, AI, and IoT technologies.
With over 1.6 billion microchips deployed across various IoT
sectors, WISeKey plays a vital role in securing the Internet of
Everything. The company’s semiconductors generate valuable Big Data
that, when analyzed with AI, enable predictive equipment failure
prevention. Trusted by the OISTE/WISeKey cryptographic Root of
Trust, WISeKey provides secure authentication and identification
for IoT, Blockchain, and AI applications. The WISeKey Root of Trust
ensures the integrity of online transactions between objects and
people. For more information on WISeKey’s strategic direction and
its subsidiary companies, please visit www.wisekey.com.
WISe.ART subsidiary is focused on the
thriving NFT market, and provides a secure platform for NFT
transactions. Its integration with cybersecurity and blockchain
technologies offers a secure environment for NFT creation, sale,
and exchange, thereby positioning WISeKey to tap into a lucrative
and rapidly growing market.
Entering the NFT
market allows WISeKey to diversify its revenue streams and broaden
its client base to include artists, collectors, and investors.
WISe.ART can monetize its platform through transaction fees,
authentication and verification services, and premium
subscriptions.
WISeKey’s foray into
the NFT market can bolster its brand as a leader in innovative
digital solutions. This could enhance its appeal across other
business sectors, potentially attracting more clients and driving
higher revenue. Additionally, WISe.ART could act as a gateway for
users to explore WISeKey’s other offerings, leading to greater
adoption of its cybersecurity solutions and contributing further to
its revenue diversification.
About Pedro
SandovalPedro Sandoval, a world-renowned artists born in
Venezuela in 1966 and currently living in Spain. He is closely
associated with the abstract neo-expressionist movement. He
manifested his artistic skills from an early age, and he was
awarded the Young Master of the World Award in the Japanese city of
Osaka at only six years old. His outstanding craftsmanship led him
to the Cristobal Rojas school, in his native Venezuela, where he
received classical training. Pedro Sandoval is interested in the
alliance between figuration and abstraction and has worked with
internationally recognized mentors such as Oswaldo Vigas or Jesús
Rafael Soto.After settling in Spain in the 2000s, he travelled to
Germany where he met the most renowned figures of German
neo-expressionism such as Georg Baselitz, Sigmar Polke and Anselm
Kiefer. He joined their movement which Wolfgang Becker described as
the “New Savages”.
Currently, Pedro
Sandoval focuses his research on both the new German avant-garde
and the work of abstract American expressionists such as Hans
Hofmann, Barnett Newman, Jackson Pollock or Cy Twombly. His works
can be found in museums such as the Guggenheim in New York or in
the contemporary art museums of Caracas and Boca Raton (Florida),
as well as the collections of the White House, the Vatican Museums
or the Kennedy’s.About Global Market of Artification
(GMAGlobal Market of Artification (GMA) is an innovative
Dubai-based company, focused on offering NFT services. GMA offers a
unique tokenization experience, enabling a new form of investment
in world-renowned artworks. The platform enables the creation of a
NFT that represents the digital rights of the artwork granted by
the artwork's owner through a legal contract.All the transactions
are managed by the underlying Ethereum Blockchain.
http://Gmartification.com
Press and investor
contacts:
WISeKey International Holding
Ltd Company Contact: Carlos MoreiraChairman
& CEOTel: +41 22 594 3000info@wisekey.com |
WISeKey Investor Relations
(US) Contact: Lena CatiThe Equity Group
Inc.Tel: +1 212 836-9611lcati@equityny.com |
Disclaimer:This communication expressly or
implicitly contains certain forward-looking statements concerning
WISeKey International Holding Ltd and its business. Such statements
involve certain known and unknown risks, uncertainties and other
factors, which could cause the actual results, financial condition,
performance or achievements of WISeKey International Holding Ltd to
be materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. WISeKey International Holding Ltd is providing this
communication as of this date and does not undertake to update any
forward-looking statements contained herein as a result of new
information, future events or otherwise.
This press release
does not constitute an offer to sell, or a solicitation of an offer
to buy, any securities, and it does not constitute an offering
prospectus within the meaning of the Swiss Financial Services Act
(“FinSA”), the FInSa’s predecessor legislation or advertising
within the meaning of the FinSA. Investors must rely on their own
evaluation of WISeKey and its securities, including the merits and
risks involved. Nothing contained herein is, or shall be relied on
as, a promise or representation as to the future performance of
WISeKey.
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