WisdomTree Announces Agreement with Fireblocks to Build on Tech Stack for New Blockchain-Native Mobile App, WisdomTree Prime™
May 23 2022 - 7:30AM
WisdomTree Investments, Inc. (NASDAQ: WETF), an exchange-traded
fund (“ETF”) and exchange-traded product (“ETP”) sponsor and asset
manager, announced today its new relationship with custody
technology platform Fireblocks in relation to the upcoming
blockchain-native mobile app, WisdomTree Prime.
Individual digital asset wallets available to users of
WisdomTree Prime will include multiple operational and security
controls. As WisdomTree prepares for continual expansion of
the products and services that will be available within WisdomTree
Prime, the integration of Fireblocks’ Multi-Party Computation (MPC)
wallet technology is expected to provide users with an additional
layer of security associated with the management of their private
keys for transacting in select crypto assets like bitcoin or ether
and tokenized versions of physical assets like gold. Welcoming
Fireblocks’ next-generation technology for WisdomTree Prime’s
multi-faceted solution for securing digital assets underscores
WisdomTree’s commitment to user trust and security. WisdomTree
Prime plans to integrate Fireblocks with WisdomTree’s existing
technology stack, including Securrency, a blockchain infrastructure
technology provider.
WisdomTree is the world’s largest independent ETF sponsor,
currently managing approximately $350 million in crypto assets with
approximately $76 billion in global assets under management (AUM).
WisdomTree Prime is a natural extension of the business. In
creating this new initiative, WisdomTree is on a mission to provide
a better way to save, spend, invest, transact, and deliver
financial services in the most in-demand and fastest-growing
finance sectors: cryptocurrencies and tokenized assets.
“As a first mover in seeking to bring passive investment
strategies and other financial products and services to the
blockchain, it is critical to partner with technology providers who
will help WisdomTree provide a secure experience for our users,”
said Will Peck, Head of Digital Assets at WisdomTree. “Fireblocks
is a leader in next-generation custody technology, and we are
thrilled to work with them. WisdomTree is focused on building on
our heritage as a trusted asset manager to provide customers a
secure and user-friendly experience when they download and use
WisdomTree Prime.”
“Any business that plans to launch support for crypto or digital
currencies will inevitably need a custody solutions provider that
can enable secure asset storage and management,” said Michael
Shaulov, CEO of Fireblocks. "For the growing crop of crypto
investing apps, finding a unique advantage to compete for market
share will become increasingly important. Fireblocks lets fintech
apps and platforms enjoy the best of both worlds – having the most
secure way to store assets in storage or transfer and gaining
access to the most robust network of blockchain ecosystems. We are
excited for WisdomTree Prime’s upcoming integration with Fireblocks
and, together, look forward to powering the next wave of fintech
products and services.”
WisdomTree Prime is targeting a small-scale beta launch in
summer 2022, with the goal of utilizing this technology in its
larger rollout targeted for later in the year. At launch,
WisdomTree Prime is expected to feature a core suite of products
and services. The launch is anticipated to mark the continual
roll-out of new products and services available through WisdomTree
Prime, including debit cards and other financial services
offerings.
About WisdomTree
WisdomTree Investments, Inc., through its subsidiaries in the
U.S. and Europe (collectively, “WisdomTree”), is an exchange-traded
fund (“ETF”) and exchange-traded product (“ETP”) sponsor and asset
manager headquartered in New York. WisdomTree offers products
covering equity, commodity, fixed income, leveraged and inverse,
currency, cryptocurrency, and alternative strategies. WisdomTree
currently has approximately $76.4 billion in assets under
management globally.
WisdomTree® is the marketing name for WisdomTree Investments,
Inc. and its subsidiaries worldwide.
Additional information and disclosures regarding WisdomTree
Prime are available at www.wisdomtreeprime.com.
About Fireblocks
Fireblocks is an enterprise-grade platform delivering a secure
infrastructure for moving, storing, and issuing digital assets.
Fireblocks enables exchanges, lending desks, custodians, banks,
trading desks, and hedge funds to securely scale digital asset
operations through the Fireblocks Network and MPC-based Wallet
Infrastructure. Fireblocks serves over 1,200 financial
institutions, has secured the transfer of over $2.5 trillion in
digital assets, and has a unique insurance policy that covers
assets in storage and transit. Some of the biggest trading desks
have switched to Fireblocks because it’s the only solution that
CISOs and Ops Teams both love. For more information, please visit
www.fireblocks.com.
Contact Information:
Media Relations
WisdomTree Investments, Inc.
Jessica Zaloom
+1.917.267.3735
Jzaloom@wisdomtree.com / WisdomTree@fullyvested.com
Chi Zhao, CEO, Hokku PR
fireblocks@hokkupr.com
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