The Flavour Experts welcome fans with grand
opening event on June 29 complete
with special appearances, free wing giveaways, and
Canadian-exclusive Honey Garlic flavour
TORONTO, June 22,
2022 /CNW/ - Wingstop Inc. (NASDAQ: WING) – the
rapidly-growing and technology-forward fast casual wing brand –
will host a grand opening celebration at its first Canadian
restaurant in Toronto on
Thursday, June 29. The restaurant at
2218 Bloor West marks the first of 100 restaurants planned for
Wingstop's footprint in Canada.
The restaurant concept – founded in Texas and popularised in the U.S. – offers
classic and boneless wings and crispy tenders, always
cooked-to-order and hand sauced-and-tossed in fans' choice of the
brand's 12 signature flavours, including sweet, savoury, and spicy
varieties. One of these flavours, Honey Garlic, is the brand's take
on the proprietary flavour that consumer research shows Canadians'
crave, and was crafted exclusively for Canada by the Flavour Experts, just in time
for Canada Day celebrations. Wingstop's simple menu also features
fresh-cut, seasoned fries; signature sides; and scratch-made ranch
and bleu cheese dips.
The grand opening celebration will commence at 11 a.m. with a ribbon cutting ceremony, followed
by a performance by acclaimed beatboxer and winner of "Canada's Got Talent," Scott Jackson. The first 100 guests who order in
the restaurant on June 29, opening
day, will win five free wings each week for one year.
Wingstop's entrance into Canada
adds to the notable global scale of the fast-casual brand, which is
committed to Serving the World Flavour, growing at a rapid pace
across the globe with over 1,800 restaurants across North America, Europe, Asia
Pacific, and the Middle East.
"Our first restaurant opening in Canada is a proof point of Wingstop's success
and portability outside the United
States, where our brand has experienced so much success,"
said Nicolas Boudet, Wingstop's
president of international. "Wingstop's vision is to become a Top
10 Global Restaurant Brand and has a clear pathway to 7,000+ global
restaurants, where Canada is a key
part of our international growth strategy. Wingstop's ability to
deliver an unparalleled guest and flavour experience gives us
confidence in our brand's potential in Canada."
Fans can visit the new restaurant in person and place online
orders for takeaway or delivery through the brand's leading
technology platform. This grand opening is the first of many
activities planned for Wingstop in Canada this year. For more information, fans
can visit www.wingstop.ca to order their favourite flavour and
stay up to date on brand news and events.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING)
operates and franchises more than 1,800 locations worldwide. The
Wing Experts are dedicated to Serving the World Flavour through an
unparalleled guest experience and use of a best-in-class technology
platform, all while offering classic and boneless wings and
tenders, and thigh bites, always cooked to order and hand
sauced-and-tossed in fans' choice of various bold, distinctive
flavours. Wingstop's menu also features signature sides including
fresh-cut, seasoned fries and freshly-made ranch and bleu cheese
dips.
In fiscal year 2021, Wingstop's system-wide sales increased
20.2% year-over-year to approximately $2.3
billion, marking the 18th consecutive year of same store
sales growth. With a vision of becoming a Top 10 Global Restaurant
Brand, our system is comprised of independent franchisees, or brand
partners, who account for approximately 98% of Wingstop's total
restaurant count of 1,791 as of March 26, 2022. During the fiscal
quarter ended March 26, 2022, Wingstop generated 62.3% of sales via
digital channels including Wingstop.com and the Wingstop app, with
a goal of digitizing 100% of transactions.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
For more information visit www.wingstop.ca and follow
@WingstopCanada on Twitter, Instagram and Facebook. Learn more
about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
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SOURCE Wingstop Restaurants Inc