NEW YORK, June 9 /PRNewswire/ -- Metro Traffic, a leading
provider of traffic information, and Dunkin' Donuts have partnered
to help travelers in 25 cities avoid sitting in traffic when they
hit the roads this summer. Launched today,
RushHourRunsOnDunkin.com will give visitors free access to live
traffic camera views, mobile and email traffic updates, and driving
directions via interactive traffic maps featuring real-time traffic
conditions and Dunkin' Donuts locations. Visitors to the site may
also enter for a chance to beat their city's traffic altogether
with a ride in a helicopter over their city. Dunkin' Donuts is also
sponsoring additional radio and mobile traffic reports in the
participating cities.
"For decades, Americans have been running on Dunkin' Donuts,"
said Michael O'Neil, Metro Traffic Regional Vice President.
"Dunkin' Donuts plays an indispensable role in the daily commutes
and weekend trips of millions, just like Metro Traffic. Now with
RushHourRunsOnDunkin.com, Dunkin' Donuts and Metro Traffic will
keep commuters running all year long, even through the toughest
traffic jams."
Visitors of RushHourRunsOnDunkin.com will also have the
opportunity to enter "The Outrun the Traffic Flyaway Giveaway," for
their chance to outrun their city's traffic completely via
helicopter. Entry restrictions and contest details for "The Outrun
the Traffic Flyaway Giveaway" can be found at
RushHourRunsOnDunkin.com. The contest ends 9/26/10.
According to AAA, over 32 million people traveled away from home
this past Memorial Day weekend, up 5%
from last year. In addition, according to a new Deloitte survey,
nearly six out of 10 respondents plan to take a trip
between June 1st and Labor Day, with more than
one-quarter expecting to spend more money on their summer trips
than they spent last year. On a daily basis, the US Census reports
that 9 out of 10 commuters drive to work and most commutes are over
an hour.
RushHourRunsOnDunkin.com includes local traffic incidents,
traffic camera views and driving directions for over 25 U.S.
cities. Users can sign up to receive free mobile traffic
alerts for their custom commute sent to their cell phone or email.
Local interactive traffic maps will also display the nearest
Dunkin' Donuts locations. RushHourRunsOnDunkin.com will be
promoted through Metro Traffic's radio and interactive traffic
report sponsorships.
About Metro Traffic, a Westwood One Company
Westwood One, Inc. (Nasdaq: WWON) is one of the nation's largest
providers of network radio programming and one of the largest
domestic outsourced providers of traffic information in the U.S.
Westwood One serves approximately 5,000 radio and 170 television
stations in the U.S. Westwood One provides over 150 news, sports,
music, talk and entertainment programs, features and live events to
numerous media partners. Through its Metro Traffic business,
Westwood One provides traffic reporting and local news, sports and
weather to approximately 2,200 radio and 170 television stations.
Westwood One also provides digital and other cross-platform
delivery of its Network and Metro Traffic content to over 700
radio, television and newspaper affiliates.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day,
all-day stop for coffee and baked goods. Dunkin' Donuts is a market
leader in the regular/decaf coffee, iced coffee, hot flavored
coffee, donut, bagel and muffin categories, and the largest coffee
and baked goods chain in the world. Dunkin' Donuts has earned the
No. 1 ranking for customer loyalty in the coffee category by
Brand Keys for four years running.
The company has more than 9,000 restaurants in 31 countries
worldwide. In 2009, Dunkin' Donuts' global system-wide sales more
than $5.6 billion. Based in
Canton, Massachusetts, Dunkin'
Donuts is a subsidiary of Dunkin' Brands, Inc. For more
information, visit www.DunkinDonuts.com.
SOURCE Metro Traffic