Would Connect Consumers Using Apple Pay to its
MORE. Loyalty and Payroll Deduct Platform at 300,000 Machines
Nationwide
Technology To Be Demonstrated at The Digital
Money Forum at CES 2017
CES 2017 -- USA Technologies, Inc. (NASDAQ:USAT)
("USAT"), a payment technology provider of cashless and mobile
transactions in self-serve retail, today announced it plans to
integrate its MORE. loyalty and payroll deduct platform with Apple
Pay, for use at up to 300,000 machines nationwide. Following the
integration, unattended operators will be able to offer an enhanced
experience to their customers using Apple Pay, which is
transforming mobile payments with an easy, secure and private way
to pay that’s fast and convenient. In turn, consumers making a
purchase will be able to take advantage of exclusive offers,
promotions and discounts toward future purchases at participating
self-serve machines connected to USAT’s ePort Connect platform. USA
Technologies plans to roll out the technology to select unattended
retail locations nationwide over the coming months. USAT will be
demonstrating the technology on January 5th at The Digital Money
Forum at CES 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170105005552/en/
Self serve retail brings loyalty to Apple
Pay (Photo: Business Wire)
Integrating the MORE. loyalty program with Apple Pay would allow
operators in the unattended market to give consumers a nearly
frictionless loyalty and payment experience. Rather than going
through a cumbersome process to swipe a physical card or pay with
cash, consumers paying with Apple Pay at participating ePort
merchant locations would simply hold their iPhone or Apple Watch to
the contactless reader to pay, earn and redeem loyalty points with
a single motion if they are already participating in USAT’s MORE.
program. If they are not yet participating in MORE., they will have
the opportunity to instantly enroll and have the digital loyalty
card added right to Apple Pay. The experience from start to
finish is much more efficient for both operators and consumers.
“Consumers are getting more accustomed to paying with their
phones, and with all of the digital noise coming at consumers 24/7,
loyalty and rewards programs that easily integrate into popular
payment methods like Apple Pay are a win/win,” said Maeve McKenna
Duska, senior vice president of sales and marketing, USA
Technologies. “By offering MORE. with Apple Pay we are giving
consumers a loyalty program that seamlessly integrates with
their lifestyle, rewarding them for using the one thing they
always have on hand, their iPhone or Apple Watch. We expect the
MORE. integration with Apple Pay will not only fuel participation
in the unattended loyalty program, but also underscore the ease,
security and simplicity of Apple Pay transactions for everyday
purchases like those made at vending machines, laundromats,
self-serve kiosks, parking and more.”
Security and privacy is at the core of Apple Pay. When a
consumer uses a credit or debit card with Apple Pay, the actual
card numbers are not stored on the device, nor on Apple servers.
Instead, a unique Device Account Number is assigned, encrypted and
securely stored in the Secure Element on the consumer’s device.
Each transaction is authorized with a one-time unique dynamic
security code.
In connection with the integration of the MORE. Loyalty program
with Apple Pay, USAT is collaborating with Urban Airship, a mobile
growth company, to bring enhanced consumer marketing solutions to
the mobile wallet demo of the MORE Loyalty program, via Urban
Airship Reach, a simple but powerful platform that creates virtual
cards for and manages the loyalty program user experience design
(UX), promotions, point balances, etc. The work USAT is doing on
the Apple Pay integration also makes registration to USAT’s MORE.
program easier than ever before. Any consumer that presents an
iPhone or Apple Watch at a participating merchant location will
receive an electronic prompt to join USAT’s MORE. program.
Consumers that opt in can then add a MORE. loyalty card right to
Apple Wallet and immediately begin reaping benefits every time they
use Apple Pay at a participating machine, as the loyalty
information will be automatically shared with the transaction.
MORE. was originally designed to provide USAT merchant customers
the ability to offer custom rewards and discount offers for
products purchased at its ePort-enabled locations. We believe that
many unattended operations have successfully leveraged the program
to drive loyalty, encourage repeat business and help our customers
gain a greater understanding of consumers' purchasing preferences
to better meet consumer needs. In recent years, USAT expanded its
MORE. program to offer rewards to consumers who register their
preferred credit card with MORE. and to companies interested in
offering a payroll deduct program to their population. By
integrating with Apple Pay, USAT continues to evolve the MORE.
loyalty program, making it more relevant to its customers and
easier for them to present their loyalty information.
For more information on Apple Pay, visit:
www.apple.com/apple-pay.For more information on the MORE. program,
visit:
https://www.usatech.com/products-services/value-added-services/loyalty-and-prepaidFor
more information on Urban Airship Reach, visit:
https://www.urbanairship.com/products/mobile-wallet-marketing
USA Technologies: https://usatech.com/Twitter:
https://twitter.com/usa_techYouTube:
https://www.youtube.com/user/USATechnologiesResource Center:
https://usatech.com/resource-center/the-benefits
Sales and Partnership Inquiries:
Please contact USA Technologies, Inc. at +1 800.633.0340 or
sales@usatech.com.
USA Technologies:
USA Technologies, Inc. is a premier payment technology service
provider of integrated cashless and mobile transactions in the
self-service retail market. The company also provides a broad line
of cashless acceptance technologies including its NFC-ready ePort®
G-series, ePort Mobile™ for customers on the go, ePort®
Interactive, and QuickConnect, an API Web service for developers.
USA Technologies has 78 United States and foreign patents in force;
and has agreements with Verizon, Visa, Chase Paymentech and
customers such as Compass, AMI Entertainment and others. For more
information, please visit the website at www.usatech.com.
Forward-looking Statements:
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: All statements other than statements of
historical fact included in this release, including without
limitation the business strategy and the plans and objectives of
USAT's management for future operations, are forward-looking
statements. When used in this release, words such as "anticipate",
"believe", "estimate", "expect", "intend", and similar expressions,
as they relate to USAT or its management, identify forward looking
statements. Such forward-looking statements are based on the
beliefs of USAT's management, as well as assumptions made by and
information currently available to USAT's management. Actual
results could differ materially from those contemplated by the
forward-looking statements as a result of certain factors,
including but not limited to, the ability of USAT to predict future
market conditions and consumer behavior; the ability of USAT to
work with its collaborators to achieve a technologically sound and
secure integration of the MORE. Loyalty program with Apple Pay
within the anticipated timeframe; the possibility that all of the
expected benefits and efficiencies from integrating the MORE.
loyalty program with Apple Pay will not be realized by all vending
operators and on all vending machines or within the expected time
period; the extent to which the MORE. loyalty program has driven
loyalty or encouraged repeat business for customers; and the
ability of USAT to operate without infringing or violating the
intellectual property rights of others. Readers are cautioned not
to place undue reliance on these forward-looking statements. Any
forward-looking statement made by us in this release speaks only as
of the date of this release. Unless required by law, USAT does not
undertake to release publicly any revisions to these
forward-looking statements to reflect future events or
circumstances or to reflect the occurrence of unanticipated
events.
-- G-USAT
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170105005552/en/
Media Contacts:ANW Networks for USA Technologies,
Inc.Alicia V. Nieva-Woodgate, +1
415.515.0866alicia@anwnetworks.comorMelissa Hourigan, +1
720.988.3856melissa@anwnetworks.comorInvestor
Contacts:Blueshirt GroupMichael Bishop, +1
415.217.4968mike@blueshirtgroup.com
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