SILVER SPRING, Md.,
Nov. 1, 2021 Radio One, a division of
Urban One, Inc., the largest black-owned distributor of urban
content in the country, today announced its launch of La Grande
101.5 FM WIZF HD-2 in Cincinnati,
OH. La Grande is a Hispanic station that infuses a mix of
regional Mexican and tropical music, catering to the broader
Hispanic community and providing culturally relevant programming
for Radio One's international audience.
For over 40 years, Radio One's Cincinnati footprint has been known for its
strong ties to African American and urban communities. With the
addition of La Grande, Radio One Cincinnati will join Radio One's
Columbus and Indianapolis markets in providing advertising
solutions for businesses to reach the African American, and
Hispanic and LatinX communities, all under one roof.
"Building on the success of our La Grande stations in
Columbus and Indianapolis, we are thrilled to bring that
same energy to the Queen City. We look forward to serving the
Spanish- speaking communities of the Greater Cincinnati area with compelling
content and focus on the diverse business needs," said Eddie Harrell, Jr. Regional Vice President,
Radio One.
"We are excited to expand our station footprint here in the
Cincinnati Market," said Dan
Abercrombie, Vice President and General Manager. "With
La Grande 101.5 joining our existing powerful brands (101.1 The
WIZ, 100.3 Cincinnati's R&B
station, and 1230 The Buzz Cincinnati) we now become a centralized
provider of content to African Americans and Spanish-speaking
residents in our region and we will become a 'one-stop' provider of
solutions for businesses looking to actively market their brands to
these audiences."
WDBZ, 1230 The Buzz Cincinnati, which has been simulcasting on
101.5 FM, can still be heard in its current format on its original
signal at 1230 AM.
Urban One, Inc. (urban1.com), together with its
subsidiaries, is the largest diversified media company that
primarily targets Black Americans and urban consumers in
the United States. The Company
owns TV One, LLC (tvone.tv), a television network
serving more than 59 million households, offering a broad range of
original programming, classic series and movies designed to
entertain, inform and inspire a diverse audience of adult Black
viewers. As of September 30, 2021, we
owned and/or operated 63 independently formatted, revenue producing
broadcast stations (including 54 FM or AM stations, 7 HD stations,
and the 2 low power television stations we operate) branded under
the tradename "Radio One" in 13 urban markets in the United States. Through its controlling
interest in Reach Media, Inc. (blackamericaweb.com),
the Company also operates syndicated programming
including the Rickey Smiley Morning
Show, the Russ Parr Morning
Show and the DL Hughley Show. In addition to its
radio and television broadcast assets, Urban One owns iOne
Digital (ionedigital.com), our wholly owned digital
platform serving the African American community through social
content, news, information, and entertainment websites, including
its Cassius, Bossip, HipHopWired and MadameNoire digital platforms
and brands. We also have invested in a minority ownership interest
in MGM National Harbor, a gaming resort located in Prince George's County, Maryland. Through our
national multi-media operations, we provide advertisers with a
unique and powerful delivery mechanism to the African American and
urban audiences.
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SOURCE Urban One, Inc.