NEW YORK, Sept. 15, 2017 /PRNewswire/ -- iONE
Digital's provocative Urban Millennial lifestyle
platform, CASSIUS, launches a new issue of their monthly
digital cover, THE NEW [FREE] STYLE GODS, in celebration of
innovative, young social media super influencers who are disrupting
the cultural and style landscape and re-inventing the rules.
Picking up where NY Fashion Week leaves off, CASSIUS announces
three exciting new covers for the September series. These covers
profile fearless visionaries, dubbed The New [Free] Style
Gods, who have broken into the elite world of fashion through
unconventional means and represent the new generation of style
leaders: The Rogue Stylist: Farren
Fucci, The Former-Athlete-Turned-Visionary:
Cordell Broadus and The
More-Than-Model Muse: Luka Sabbat. The cover features and
corresponding editorials showcase these dynamic "unapologetics"
who, through 'defying space', exceed boundaries in their own unique
forms of self-expression.
"We really went there this month," says Kierna Mayo, CASSIUS founder. "There is a
conversation about the influence of young Black men on style which
still has yet to happen in the mainstream. When you scratch beneath
the fashion industry surface today, you find that many of these
guys are behind so many of today's major style moments for men and
women, too. At CASSIUS we get that style moments are really
cultural moments—and they speak volumes. Naturally, we were
interested in profiling style influencers that follow no preset
rules. That's an understatement. We actually wanted to tap the new
tribe of fashion leaders who felt the most, well, free."
This monthly conversation presented in avant-garde video and
editorial content further amplifies this statement CASSIUS makes—
that the fashion industry is evolving with a new wave of Black
Millennial visionaries. CASSIUS features include "30
Famous Men Who Kill the Style Game", NY Fashion Week (a
street style recap), and a special timeline feature on the
mercurial Kanye West's relationship
with the fashion industry titled, "You Just Don't
See How Fly My Style
Is".
As CASSIUS continues to engage cross-cultural audiences through
content that centers diverse stories, October is all about the
unique grooming habits of multicultural men, an area less focused
on in the "general market." CASSIUS will launch its' first Good
Look Awards: "The Grooming Edition", which provides this
audience with product recommendations by influencers and cultural
representatives of this demographic. Through the awards, the
Cassius team will produce a list of the top products that cater to
multicultural men, among hair, skin, body, and beard care.
"Our decision to launch CASSIUS this summer was largely rooted
in the cultural truth that, despite being in the midst of the
greatest content explosion ever, there was a wealth of
multicultural stories that were simply not being told," says
Detavio Samuels, President of iONE Digital and One Solution. "With
its September Cover and upcoming
grooming awards, CASSIUS continues to challenge that reality by
bringing those untold stories to the world in an ultra premium
fashion, that is atypical of what you see on the Internet and
proving that these stories can attract audiences who represent all
parts of the human rainbow."
Visit www.cassiuslife.com and connect via social media
on Instagram, Twitter and Facebook at @cassiuslife.
For more information on iONE Digital or media interviews
regarding their Cassius platform please contact
press@interactiveone.com or Natarsha
Gilliard at 646.695.3814.
About iONE Digital
iONE Digital (previously known as Interactive One) is the
dominant digital media platform for brands to reach urban
enthusiasts. A division of Urban One, Inc. (formerly known as Radio
One [NASDAQ: UONE and UONEK, urban1.com]), iONE Digital
reaches 24MM+ monthly digital consumers across a network of online
destinations comprised of two platforms - CASSIUS, inclusive of
CassiusLife (Millennial Lifestyle & Culture), GlobalGrind (
Millennial Pop Culture), HelloBeautiful (Women's Lifestyle) and
NewsOne (News/Affluent); and BHM DIGITAL, inclusive of Bossip (Pop
Culture & Entertainment), Hip-Hop Wired (Hip-Hop News &
Music) and MadameNoire (Women's Lifestyle) - as well as other Urban
One owned and operated properties and affiliates. iOne Digital was
launched in 2008 by Urban One, to complement its existing portfolio
of media companies targeting Black Americans. Since then, its news,
entertainment, video and lifestyle content has driven its growth.
Today, iONE Digital is the largest distributer of urban digital
content in the country and through its relationship with other
Urban One companies, is the only fully integrated multimedia
company that powerfully reaches over 82% of Black Americans. For
more information, visit www.ionedigital.com
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SOURCE iONE Digital