NEW YORK, Feb. 8, 2017 /PRNewswire/ -- OneX, the branded
content studio of iOne Digital launched REVOLUTION, a new
virtual reality capability, making OneX the first branded content
studio to cater to urban enthusiast and tap into the virtual
reality space. OneX creates unique branded content using the latest
technology in virtual reality and 360° video to tell engaging
stories, give celebrity insight and share experiences that matter
to our audience.
OneX's REVOLUTION gives the iOne Digital audience the chance to
experience life within others' purview. REVOLUTION will enable
users to shift perceptions through immersive experiences. Imagine
how "revolutionary" it would be for people to actually experience
life, even for a moment, from another's lens. What if law
enforcement could experience how Black males feel when approached
by the police? In turn, how would things change for Black men
experiencing life threatening scenes as policeman? Most have
dreamed of being a celebrity for one day. The potential of this
virtual reality and 360° video technology is expansive for
educating, inspiring and entertaining audiences.
The first virtual reality experience was a pop up Jidenna
concert at Terminal West in Atlanta that was done in partnership with
Toyota Camry and Burrell. The concert provided audiences with
personal footage of Jidenna as well as an introspective portrait of
who he is; the inner workings of his craft and the influences of
his music. The livestream is extended online exclusively on
HelloBeautiful.com.
"We are thrilled to bring this new technology to the forefront
of innovation in our space," says Detavio Samuels, President of
iOne Digital and One Solution. "The pop up concert was the first of
many opportunities to introduce this unique medium to our audience
in a way that's compelling and most importantly authentic,"
continues Samuels. "OneX is on the cutting edge of innovation,
serving brands who dare to think out of the box to reach urban
enthusiasts, millennial and ethnic audiences."
Virtual reality technology has been hovering on the edges of
mainstream culture and it has become a major opportunity to cater
to those in the ethnic, urban and millennial marketplace. African
Americans have always been early adopters of technology. According
to Touchstone Research, a consumer insight for virtual reality
firm, statistics show that African Americans are more aware and
excited for VR than their Caucasian counterparts. For VR brands
that take time to cater to minority interests, research shows there
could be significant benefits that translate to a growing fan
base.
For additional information on OneX's REVOLUTION virtual reality
program, please contact Natarsha
Gilliard at ngilliard@interactiveone.com or call (646)
695-3814.
About Interactive One
Interactive One is the
definitive digital platform for African American and Millennial
audiences, reaching millions each month through its suite of
online, mobile, social and content offerings. It owns and operates
a number of branded destinations, including GlobalGrind
(Millennials), HelloBeautiful (Women), NewsOne (Affluent) and
TheUrbanDaily (Men) - as well as digital destinations for dozens of
local radio stations and syndicated radio talent. Interactive One
was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK,
radio-one.com] to complement its existing portfolio of media
companies targeting Black Americans. Since then, its news,
entertainment, video and lifestyle content has driven its
growth. For more information, visit
www.interactiveone.com.
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SOURCE Interactive One