Media Alert: Unica and Innovative Online Marketing Customers Present at eMetrics West

WHAT:   eMetrics Marketing Lab: Bringing Visitor Data into the Data
        Warehouse; presentation featuring Unica customer Michelle Rutan,
        business intelligence web program manager, National Instruments and
        Akin Arikan, director of product strategy, Unica
        (http://netinsight.unica.com)
        May 6, 4:15 p.m. - 5:00 p.m.

        DYI Testing vs. Multivariate Testing; presentation featuring Unica
        customer Braden Hoeppner, director of web sales, Coastal Contacts
        May 7, 10:05 a.m. - 10:55 a.m.

WHEN:   eMetrics West, May 4 - May 7, 2009
        Fairmont San Jose
        Unica booth: #58

For additional information, please visit http://www.unica.com/news/Events.htm.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact: Dan Ring Unica Corporation 781-487-8641 dring@unica.com

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