UNCA Unica (MM)

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been recognized by Technology Marketing Corporation's Customer Interaction Solutions (CIS) magazine, the leading publication covering CRM, call centers and teleservices, as a 2008 Product of the Year Award winner. Unica received the award for the latest version of its Affinium� Campaign Interact� solution. The editors of Customer Interaction Solutions based their selections on companies that display vision, leadership and attention to detail. �I am pleased to honor Unica for their hard work and accomplishments. Their commitment to quality and excellence benefit the contact center experience as well as ROI for the companies that use them,� said Nadji Tehrani, editor-in-chief of Customer Interaction Solutions. Affinium Campaign Interact, the latest version of which was launched in October, enables marketers to present personalized messages and offers to customers and prospects in real time during interactions through inbound channels such as call centers and Web sites. These messages are based both on what is already known about each customer and what has just been learned in real time. �We are delighted to win this award as it validates our vision for marketing automation,� said Yuchun Lee, CEO, Unica Corporation. �Unica Interactive Marketing, of which Affinium Campaign Interact is an integral component, solves the inbound/outbound, online/offline integration challenges that today�s marketing organizations face; our interactive marketing technology enables marketers to engage customers in their quest to improve customer satisfaction and increase marketing returns.� About Unica Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com. Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under �Risk Factors�, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.