UNCA Unica (MM)

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the appointment of Elana Anderson to vice president of product marketing and strategy. With nearly 20 years of marketing and technology consulting experience, Anderson is a highly regarded marketing software expert, who previously served as vice president and research director of the marketing practice at Forrester Research. Most recently, Anderson served as founder and principal of marketing advisory firm NxtERA Marketing. At Unica, Anderson will be responsible for defining markets and leading the development of product strategies and product and industry go-to-market plans. Her extensive experience in consulting, combined with deep industry knowledge, will be instrumental as Unica expands offerings across its comprehensive suite of EMM solutions and Unica On Demand offerings. �I have long known and worked with Unica from the outside and can say that it has a strong vision for the future of marketing technology, and I am incredibly pleased to join this team,� said Anderson. �Marketing organizations are beginning to realize that it�s now imperative to establish a dialog with customers by actively listening and responding appropriately. The technologies that marketers leverage also need to adapt to support these changes. With a long history of innovation, Unica is in a unique position to guide marketing organizations through this transition.� �Elana's marketing software expertise and impressive track record made her the ideal choice to lead product marketing and strategy for Unica,� said Yuchun Lee, CEO of Unica. �We are excited to bring Elana on board; she excels at understanding customer needs and will help execute on our mission of powering marketing success with the industry�s most innovative technology solutions.� At NxtERA Marketing, Anderson worked with organizations to develop integrated marketing strategies, build relationship marketing capabilities and leverage customer analytics. During her tenure at Forrester Research, Anderson directed the firm�s marketing practice and focused on customer marketing strategy, relationship marketing, database marketing, customer analytics and marketing technology. Prior to Forrester, Anderson served as vice president of Customer Operations at Web Dialogs (acquired by IBM); she also spent nearly fifteen years as a consultant, including six years with Andersen Consulting (now Accenture), and more than five years with Tessera Enterprise Systems (acquired by iXL), an integrator delivering relationship marketing strategies. Throughout her career, Anderson has lead successful marketing strategy and technology implementation projects for Fortune 500 firms in the retail, high-tech and financial services markets. Anderson also writes a widely-read marketing industry blog for CustomerTHINK.com, "Making Customer Centricity Real": http://www.customerthink.com/user/eranderson, and publishes an integrated marketing column for ClickZ. About Unica Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium� software streamlines the entire marketing process for brand, relationship and internet marketing � from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica�s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. For more information, visit www.unica.com. Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetInsight are trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under "Risk Factors" which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.