Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions
January 17 2008 - 4:27PM
Business Wire
Unica Corporation (Nasdaq: UNCA), a leading global provider of
enterprise marketing management (EMM) solutions, today announced it
has been cited as the marketing platform leader in the marketing
leadership and relationship marketing scenarios and as a strong
performer in the marketing operations scenario in the January 2008
report, �The Forrester Wave�: Enterprise Marketing Platforms, Q1
2008 report.� 1 The report says, �Unica is a Leader because it has
combined strong campaign management functionality with a growing
planning and management platform while judiciously adding advanced
analytical capabilities like optimization, event detection, and
interaction management. Unica also has the strongest strategic
vision, which reflects its intent to build out the platform to
support all marketing roles.� 1 �We are honored that Unica�s
campaign, relationship, and marketing resource management software
is recognized by the Forrester Wave Report,� said Yuchun Lee, Unica
CEO. �It truly reflects our commitment to providing marketing
technology that marketers from around the world use to analyze,
execute, and measure integrated marketing initiatives. In addition,
we continue to round out our EMM offering with interactive
marketing capabilities from Affinium NetInsight, our integrated web
analytics solution, and from Affinium Insight, our customer
analytics and marketing performance management analytics solution.�
Forrester evaluated the strengths and weaknesses of eight
enterprise marketing platform vendors against 160 criteria grouped
into three categories: current offering, strategy, and market
presence. Forrester�s assessment �shows Unica to be the Leader in
the relationship marketing scenario largely on the strength of a
deep campaign management application.� The report continues, �Our
evaluation finds Unica to be the sole Leader in the marketing
leadership scenario.� Unica�s software suite, Affinium�, is the
only complete solution that allows organizations to have the power
and flexibility needed to provide customers with what they expect
today - a consistent brand experience. The Affinium Suite provides
robust customer analytics, event-detection, campaign management,
lead management and marketing resource management capabilities.
Unica's best-selling products Affinium Campaign�, Affinium
NetInsight� and Affinium Plan� are included in the EMM solution.
(1) The Forrester Wave�: Enterprise Marketing Platforms, Q1 2008 by
Suresh Vittal (January 17, 2008) About Unica Unica Corporation
(NASDAQ: UNCA) is a leading global provider of enterprise marketing
management (EMM) software and services. The most comprehensive EMM
suite on the market today, Unica's Affinium� software streamlines
the entire marketing process from analysis and planning to project
management, execution and measurement. More than 600 companies
worldwide depend on Unica for their enterprise marketing management
solution. Unica is headquartered in Waltham, Massachusetts with
offices around the globe. For more information, visit
www.unica.com. Note to Editors: Copyright 2008 Unica Corporation.
Unica, the Unica logo, Affinium, and NetInsight are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners. Forward-looking Statements The information
provided in this press release above contains forward-looking
statements that relate to future events and future financial
performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans,
estimates and expectations and are not a representation that such
plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including volatility of stock
price due to the difficulty in predicting operating results and the
long sales cycle for Unica's software; failure by Unica to develop
new software products and enhance existing products; failure to
retain key staff; failure by Unica to maintain historical
maintenance renewal rates; the potential that Unica will not
maintain its leadership position in the future; and failure to
properly protect Unica's proprietary rights and intellectual
property. These and other factors listed in the Annual Report on
Form 10K for the fiscal year ended September 30, 2006 under �Risk
Factors� could cause Unica's performance or achievements to be
materially different from those expressed or implied by the
forward-looking statements.
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