UNCA Unica (MM)

Rand Schulman, new GM of Unica�s Internet Marketing Group, will kick off a month-long Internet marketing blogging event on The Marketers� Consortium (http://unicashare.typepad.com) starting in April. Co-hosting the IM-focused �blog party� will be Steve O�Brien, VP of marketing for the Unica�s IM Group. The Marketers� Consortium is an online community developed exclusively for marketing executives. Hosted by Unica, the blog features lively discussions about the critical challenges facing senior marketers today. Topics range from cross-channel marketing and marketing operations issues to the new social media strategies that marketers are employing to reach out to customers. Previous hosts of The Marketers� Consortium include marketing thought leaders such as Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Schulman and O�Brien will be taking over the blogging reins from Chris Kenton, President of MotiveLab, a social marketing agency, and author of the marketing strategy blog Marketonomy.com. Kenton has most recently been covering the topic of social media. A recent post includes a series of relevant resources about the topic (Some Good Social Media Sources). For more information on The Marketers� Consortium visit: http://unicashare.typepad.com About Unica Unica� Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium� software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica�s enterprise-level web analytics solution, Affinium NetInsight�, offers the industry�s most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness. Focused exclusively on the needs of marketers, Unica�s Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica�s EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.