2024 Tripadvisor Summer Travel Index Reveals
Most Popular Summer Destinations Globally and in the US
NEEDHAM, Mass., May 14, 2024 /PRNewswire/ -- Americans and
travelers around the world continue to place a high priority on
summer vacations, according to the annual Summer Travel Index
released today by Tripadvisor, the world's largest travel guidance
platform. In fact, 95 percent of respondents are planning to travel
as much (51%) or more (44%) than last summer, despite some concern
about economic headwinds. Whatsmore, over a quarter (26%) of
Americans are planning to spend $5,000 or more on their getaways.
Tripadvisor's Summer Travel Index also highlights the top summer
destinations for 2024, with Las
Vegas claiming the top spot for US domestic travelers and
Cancun leading the way for US
consumers traveling internationally.
US Spending
Americans surveyed said they are prepared
to open their wallets, prioritizing adventure over other
expenditures. Nearly all (92%) US respondents plan to spend at
least the same amount on travel as last summer, while more than
half expect to spend even more than in 2023. Of those, many
actually plan to level up their travel by taking more trips (44%),
travel for longer (55%), and venture farther from home, with 44% of
respondents planning to travel more than 7 hours to their
destination.
"As travel continues to defy expectations, we're seeing an
uptick in travel intent, with consumers channeling discretionary
spending toward vacations and experiences, despite increasingly
squeezed household budgets for many," says Alice Jong, senior research analyst at
Tripadvisor. "Travel consumers want to see new places and engage in
new experiences, exemplified by the one-third of travelers planning
to explore a destination for the first time."
Happy News
As expected, cost and unpredictable
weather top the list of reasons Americans are hesitant to travel,
yet despite that, this year's Summer Travel Index revealed that
consumers have overwhelmingly positive feelings about their
upcoming travel plans, outnumbering those reporting negative ones
by a significant margin (86%). About 4 in 5 Americans said
they are comfortable traveling this summer, reporting feelings of
"excitement" (67%), "happiness" (65%), and "optimism" (37%) about
their summer escapes, which they are planning in order to "make
memories" (50%), "let loose" (41%) and "have an adventure"
(36%).
Summer Travel Index: 2024 Top Summer Travel
Destinations
From Cancun to Las
Vegas, American travelers are seeking entertainment,
sporting events, and adventure in Summer 2024.
Top global summer travel destinations for US citizens
include:
- Cancun, Yucatan Peninsula
- London, England
- Punta Cana, Dominican
Republic
Top domestic summer travel destinations for US citizens
include:
- Las Vegas, NV
- Myrtle Beach, SC
- Orlando, FL
In looking at key markets around the globe, the top three summer
2024 destinations of choice for British travelers are Antalya,
Turkey, Barcelona, Spain, and Benidorm, Spain. For Japanese travelers, the top three
summer travel destinations are Seoul,
South Korea, Honolulu,
Hawaii, and Bangkok,
Thailand.
For all destinations that top the Summer Travel Index for
American travelers, see below.
Popular
International Destinations for US Travelers
|
Popular Domestic
Destinations for US Travelers
|
1. Cancun, Yucatan
Peninsula
|
1. Las Vegas,
Nevada
|
2. London,
England
|
2. Myrtle Beach, South
Carolina
|
3. Punta Cana,
Dominican Republic
|
3. Orlando,
Florida
|
4. Paris,
France
|
4. Honolulu,
Hawaii
|
5. Cabo San Lucas,
Mexico
|
5. New York City, New
York
|
6. Rome,
Italy
|
6. Chicago,
Illinois
|
7. Bavaro, Dominican
Republic
|
7. Key West,
Florida
|
8. Palm - Eagle,
Aruba
|
8. Ocean City,
Maryland
|
9. Barcelona,
Spain
|
9. San Diego,
California
|
10. Providenciales,
Turks and Caicos
|
10. Boston,
Massachusetts
|
Fastest Growing
International Destinations for US Travelers
(Based on YoY
growth)
|
Fastest Growing
Domestic Destinations for US Travelers
(Based on YoY
growth)
|
1. Maunabo, Puerto
Rico
|
1. Yosemite National
Park, California
|
2. Puerto Rico,
Spain
|
2. College Station,
Texas
|
3. Playa Avellana,
Costa Rica
|
3. Santa Rosa Beach,
Florida
|
4. Cusco,
Peru
|
4. Pocono Manor,
Pennsylvania
|
5. Iru-fushi,
Maldives
|
5. Waimea,
Hawaii
|
6. St. John, U.S.
Virgin Islands
|
6. Fort Myers Beach,
Florida
|
7. Aguas Calientes,
Peru
|
7. Tavernier,
Florida
|
8. Male,
Maldives
|
8. Sandusky,
Ohio
|
9. Fasmendhoo,
Maldives
|
9. Yellowstone National
Park, Wyoming
|
10. Andros,
Bahamas
|
10. Mackinac Island,
Michigan
|
Things to Do: Top Vacation Experiences for Summer
2024
Just as travel frequency is up in comparison to last summer,
spending during vacation is also trending upwards. Eighty-five
percent (85%) of US travelers agree that tours and experiences are
an important part of their travel budget, with museums and art
galleries (33%), food and wine tours (33%), and amusements and
water parks (32%) topping their lists. And, while some of their
activities are pre-planned, most travelers value spontaneity, with
over half of US travelers (56%) determining at least part of their
itineraries "in the moment" based on real-time feelings.
Methodology The data cited in this release was
gathered and analyzed from two key sources:
- A Tripadvisor Consumer Sentiment Survey, based on data
drawn from an online survey of over 2,400 consumers, in partnership
with Qualtrics, conducted between March
13-18, 2024 across six countries, including Australia, Italy, Japan,
Singapore, U.K. & U.S.
- Site behavioral data sourced from first party traffic data on
the Tripadvisor platform for searches made by travelers
in the U.S., U.K. and Japan between Feb 1 - April 15,
2024 for travel between June 1, 2024
- August 31, 2024.
About Tripadvisor, Inc.
The Tripadvisor Group operates as a family of brands that
connects people to experiences worth sharing, and aims to be the
world's most trusted source for travel and experiences. We leverage
our brands, technology, and capabilities to connect our global
audience with partners through rich content, travel guidance, and
two-sided marketplaces for experiences, accommodations, restaurants
and other travel categories. The subsidiaries of Tripadvisor,
Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media
brands and businesses, including Tripadvisor, Viator, and
TheFork.
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SOURCE Tripadvisor