- “The Results are In” for Proven Epicentral
Promotion and Bonusing System Highlighting TransAct’s Gaming
Solutions on Display at ICE Tradeshow -
TransAct Technologies Incorporated (Nasdaq:TACT) (“TransAct”), a
global leader in market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries, will demonstrate the proven benefits of its
Epicentral® promotions and bonusing software system at ICE Totally
Gaming 2014 from February 4-6, 2014 at the ExCel Center in London,
England. Appearing in conjunction with Eurocoin, the Company’s
European distribution partner, TransAct will also showcase a full
suite of industry-leading, award-winning printers – including the
Epic 950® – and couponing and bonusing systems for the gaming
industry as well as its Ithaca® 9000 3-in-1 custom receipt printer
at Stand N5-120.
Epicentral is the industry’s only enterprise-level promotion and
bonusing software system, enabling the real-time delivery of
targeted promotions and coupons directly to slot machines and
electronic table games across the slot floor. Designed for use with
the Company’s award-winning Epic 950 ticket printer and a
ServerPort™ device installed in the gaming device, Epicentral
connects with all existing slot systems, slot machines and
electronic table games, regardless of manufacturer. This
comprehensive solution allows casinos to quickly and easily design
and run floor-wide promotions with the touch of a button,
eliminating the need for a visit to the gaming machine by a floor
attendant for printer and/or device configuration.
With seven installations across 10 sites and over 10,000 gaming
machines, Epicentral is delivering proven performance and
demonstrating its value on a daily basis. Various customers that
have deployed Epicentral have reported a 100% increase in
lower-tier player average daily theoretical (“ADT”) on the day a
random award is presented to players; an 87% redemption rate of
coupons targeted at carded players; a 73% boost in coin-in for a
single one-hour promotion; a 40% redemption rate of coupons that
encourage bounce back mid-week repeat visits; a 30% bump in new
player loyalty club enrollment in less than 90 days; and, a 25%
increase in players qualifying for top-tier status.
“Epicentral is a first-of-its-kind enterprise solution that has
clearly become a key component of our customers’ marketing programs
and we are excited to showcase this powerful promotion and bonusing
print system at ICE Totally Gaming 2014,” said Bart C. Shuldman,
Chairman and Chief Executive Officer of TransAct Technologies.
“Reflecting the encouraging performance metrics to date, Epicentral
is generating increasing interest from numerous casino operators
including from many throughout Europe. Players respond to targeted
promotions and Epicentral’s ability to quickly, easily and
effectively deliver these promotions directly to the player at the
slot machine is an industry unique benefit. And operators can
appreciate the value proposition of a real-time promotion system
that can double ADT and drive a 30% increase in new player
enrollment in their loyalty programs, all without a time-consuming
visit to each machine for setup and configuration.”
In addition to Epicentral, TransAct will also feature at ICE
Totally Gaming 2014 a diverse array of its award-winning printing
systems for gaming devices and self-service kiosks, including:
- Epic 950® – Installed on over
500,000 slot machines worldwide and fully compatible with
Epicentral and ServerPort, the award-winning Epic 950’s proven
reliability makes it the ticket-in/ticket-out (“TITO”) casino
printing solution of choice. The Epic 950 is easily integrated into
all game types, both old and new, and thanks to its TicketBurst™
technology eliminates player/ticket interference.
- Epic 880® – A compact printer
for all types of gaming machines (including amusement with prizes,
skill with prizes and video lottery terminals), the Epic 880
features a modular design that is configurable to nearly any space,
a variable length ticket presenter and ticket retract capability.
It also offers auto paper loading and can accommodate 4-inch or
6-inch paper rolls.
- Epic 430® – With an
easy-to-configure modular design, the Epic 430 is ideal for casino
operators’ customer self-service kiosks. The printer features
variable length tickets with graphics and coupons capabilities,
quick paper roll changes, a fast print speed and an array of
standard paper sensors.
TransAct will also feature the Ithaca 9000, a highly versatile,
thermal “desk-top” cabinetized device that outputs both receipts
and labels from a single printer. Featuring the industry’s fastest
print speed at up to 12 inches per second, the Ithaca 9000 has a
space-saving internal power supply and can accommodate a large
diameter paper roll.
Mr. Shuldman added, “Our showcase of Epicentral, our line of
Epic casino and gaming printers and the Ithaca 9000 at ICE Totally
Gaming 2014 is a clear demonstration of TransAct’s long-term
commitment to continuous investment in technology and innovation.
Our TITO casino printing solutions provide operators with the
industry’s most reliable solution that enables them to operate
efficiently and deliver guests an uninterrupted experience. Epic
950 installations go hand-in-hand with Epicentral and our growing
worldwide distribution network is helping to drive sales of this
favored printing solution. We look forward to seeing ICE attendees
in London and to demonstrating our industry-leading solutions.”
For more information about the Epicentral print system, the
Company’s Epic series of gaming device printers and its Ithaca
9000, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries. These industries include casino and gaming,
lottery, food safety, banking, point-of-sale, hospitality, oil and
gas, and medical and mobile. Each individual market has distinct,
critical requirements for printing and the transaction is not
complete until the receipt and/or ticket is produced. TransAct
printers and products are designed from the ground up based on
market-specific requirements and are sold under the Ithaca®, Epic,
EPICENTRAL® and Printrex® product brands. TransAct distributes its
printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4
million printers installed around the world. TransAct is also
committed to providing world-class printer service, spare parts,
accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items
used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore,
http://www.transactsupplies.com, and a direct selling team,
TransAct addresses the on-line demand for these products. TransAct
is headquartered in Hamden, CT. For more information, please visit
http://www.transact-tech.com or call 203.859.6800.
Epicentral, Epic and Ithaca are registered trademarks of
TRANSACT Technologies Incorporated. ©2014 TRANSACT Technologies
Incorporated. All rights reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified
by the use of forward-looking terminology, such as "may", "will",
"expect", "intend", "estimate", "anticipate", "believe" or
"continue" or the negative thereof or other similar words. All
forward-looking statements involve risks and uncertainties,
including, but are not limited to, customer acceptance and market
share gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of
products and greater financial resources; our competitors
introducing new products into the marketplace; our ability to
successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on
contract manufacturers for the assembly of a large portion of our
products in China; our ability to protect intellectual property;
our ability to recruit and retain quality employees as the Company
grows; our dependence on third parties for sales outside the United
States, including Australia, New Zealand, Europe, Latin America and
Asia; the economic and political conditions in the United States,
Australia, New Zealand, Europe, Latin America and Asia; marketplace
acceptance of new products; risks associated with foreign
operations; the availability of third-party components at
reasonable prices; price wars or other significant pricing
pressures affecting the Company's products in the United States or
abroad; risks associated with potential future acquisitions;
our new line of food safety and oil and gas products will drive
increased adoption by customers; the outcome of the lawsuit between
TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ
materially from those discussed in, or implied by, the
forward-looking statements. The forward-looking statements speak
only as of the date of this release and the Company assumes no duty
to update them to reflect new, changing or unanticipated events or
circumstances.
Investors:TransAct Technologies IncorporatedSteve
DeMartino, 203-859-6810President and Chief Financial
OfficerorJCIRRichard Land, Joseph Jaffoni, Jim
Leahy212-835-8500tact@jcir.comorMedia:TransAct Technologies
IncorporatedSusan Grinnell-Reed, 203-859-6822Director,
Marketing
TransAct Technologies (NASDAQ:TACT)
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