Audience Figures
October 23 2003 - 7:27AM
UK Regulatory
RNS Number:2293R
Wireless Group PLC
23 October 2003
FOR IMMEDIATE RELEASE
talkSPORT INCREASES LEAD AS UK's
NUMBER ONE COMMERCIAL STATION
* 450,000 listeners ahead of Classic FM
* 2 million ahead of Virgin AM and FM
The UK's Number One commercial radio station talkSPORT has increased its lead
over main rival Classic FM, according to the latest results of a national survey
of radio audiences.
talkSPORT's lead of 450,000 more listeners than Classic FM is the widest it has
been since GfK Media GB have been publishing quarterly results in June. The
speech station is also 2 million listeners above the only other national
commercial station Virgin AM and FM.
Comparing today's RAJAR results with the GfK broadcast media survey, which used
electronic measurement over the same period:
*talkSPORT is ranked bottom of the three national commercial stations
under RAJAR. Under GfK, talkSPORT is No. 1.
*talkSPORT has a weekly reach of 1.9 million adults under RAJAR. Under
GfK, it has 6.2 million adults.
*Classic FM has a weekly reach of 6.5 million under RAJAR. Under GfK, it
has just 5.7 million.
Here are the results of the three national commercial stations, ranked in order
of increases over today's RAJAR results:
NATIONAL TSA WEEKLY REACH IN 000s
Name of station RAJAR GfK % loss/gain
talkSPORT 1904 6201 + 226%
Virgin Radio Total 2855 4112 + 44%
Classic FM 6463 5751 - 11%
In the fiercely-contested London commercial market, speech stations have fared
particularly well compared against the RAJAR diary system.
The top four stations ranked by increases over RAJAR in weekly reach under
electronic measurement are, in order all speech stations: talkSPORT, BBC London,
LBC News and LBC. The only stations to lose reach under electronic measurement
are Jazz FM, Capital Gold and Classic FM.
Here are the full results of London stations, ranked in order of increases over
today's RAJAR results:
LONDON TSA WEEKLY REACH IN 000s
Name of station RAJAR GfK % loss/gain
talkSPORT 510 1683 + 230.0%
BBC London 441 1290 + 192.5%
LBC News 279 722 + 158.8%
LBC 558 1277 + 128.9%
XFM 502 723 + 44.0%
Magic FM 1415 1990 + 40.6%
Virgin Radio Total* 1199 1629 + 35.9%
Heart FM 1948 2417 + 24.1%
Capital FM 2269 2631 + 16.0%
Kiss 100 FM 1499 1667 + 11.2%
Jazz FM 833 779 -6.5%
Classic FM 1631 1340 -17.8%
Capital Gold 1017 685 -32.6%
For further information, please contact:
Luke Morton
Bell Pottinger Financial
Tel: 020 7861 3881
This information is provided by RNS
The company news service from the London Stock Exchange
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